2. Synergy = themes/links between all strands
of a product.
Genre – fonts, colours, mise-en-scene,
costume.
Artist image – developed star image,
recognisable.
Themes – how have constructed your themes
across the package. Is it a successful
package? Why/why not?
3. Synergy is important between texts to keep the
products recognisable and identifiable to the
artist for the audience, whether it be colours,
theme, symbol etc, and in this case synergy is
very beneficial, extremely for advertisement and
promotion when marketing the CD because it
sets its individuality to other media products and
if done successfully can create trends and land a
bigger profit. For example, the band ‘Guns n
Roses’ can be recognised by the symbol of two
guns pointing in opposite directions wrapped in
roses which is relevant to the name of the band.
This synergy contributes in making more money
because the symbol can be found in shops
printed on t-shirts etc for people to buy.
4. One way I created synergy was by getting the
artist from my music video to wear vibrant
coloured clothing e.g. A light red dress and then
for her to perform in front of a green screen.
I then changed the background during the stages
of production on final cut pro to a bright white
colour because my genre was pop/R&B therefore,
I wanted to make it conventional of my genre
which are known for bright, cool and fun colours,
especially Pop
I then contrasted the bright white background
with the light red dress in order to make her the
main focal point of attraction for the audience.
I then used this same effect for my CD cover,
back and middle and also, my advert. Therefore, I
again got the artist in the video to pose in front
of the green screen in order for me to take
photos for the album and advert however,
wearing different vibrant clothing e.g.
Blue/yellow/red. This made my ancillary text
extremely effective because the artist stood out
more and appeared more intriguing to watch.
This also, reminded me a lot of existing media
texts by real artists e.g. Katy Perry and Charlie
XCX who have done extremely well in marketing.
5. Genre is the name given to all the seperate styles of media
e.g. Rock/pop/indie/rap/r&b/folk and so on, in order for
genre to work it needs the use of Mise-en-scene that are
the props and locations used for the video/album/ advert,
vital to link it with the genre, for example if I were making
a video to fit the rock genre I would then use props such
as guitars (acoustic/electric), drums, microphone and
dress them in black and often gothic clothing and possibly
make-up or masks. I would then locate them in an
abandoned building or somewhere derelict to add to the
cool and powerful genre or perhaps locate them
somewhere that is more suited to the story of the song.
Genre also, needs colours, fonts and costumes to create
the identification between the different types of genre.
6. Because my video was suited to an R&B/ Pop genre I did not use
any specific props to enhance the link with video to genre
because existing videos in the genre did not have much use in
props such as: microphones/guitars/drums and so on that of
which you may mind in a rock/indie music video therefore, I kept
the use of mise-en-scene, fresh and simple whilst yet still
cutting edge.The only mise-en-scene in the ancillary texts were
the type of outfits I advised the artist to dress in e.g. A bright red
dress, electric blue leather jacket, red/blue/yellow/white
coloured dress and black dress with excessive use of jewellery
and make-up. The bright and vibrant colours are extremely
conventional of the pop genre because its associated with being
cool, fun, sassy and vibrant however, as my video is also, suited
to an r&b genre I wanted the artist to wear a black fairly low-cut
dress in order to make her appear more so provocative and
attractive to the male audience as well as the female.
7. In order to make the link to genre I needed a
good font that would fit the look. My genre was
r&b/ pop yet more so, pop and so when
researching the different types of Pop artist CD
covers and actually analysing what type of fonts
they used they were always very diverse from one
another which made it rather hard to pick one
clear font to match pop, however, I decided on
‘lover quarrel’ in the end because it looked very
pretty, swirly and fun which sums up the Pop
genre as a whole and really suited the album and
advert.
8. Star image is clearly what it says in the name,
therefore, it is the main image,identification and
association with the artist, for instance: Katy
Perry has various star images/iconography from
her songs, last Friday night, California gurls,Roar
and so on.
Star Image is important in creating an individual
identification which also, makes even more
money in the selling of similar
products/costumes associated with an artists
star iconography e.g. Katy Perrys Friday night
outfit.
9. I wanted to give the audience the impression that
the artist is the sweet and innocent ‘girl next
door’ type much like existing pop artists such as:
Taylor Swift. I then wanted to give the impression
that the artist is also a dark horse where by in the
video there is a contrast of star image with the
artist wearing bright and fun coloured clothing
and then in another scene she is wearing all
black with fierce make-up and jewellery. Apart
from these few things I did not create a major
star iconography because pop artists star
iconography can sometimes alter in every video
and there is sometimes no clear star
iconography.
10. A theme is a type of imagery/colour that is
apparent throughout and which links things
together e.g. I am using a theme for this
powerpoint but in terms of ancillary texts it is
colours/fonts etc. This is important because a
theme can be very effective for media texts
because if the theme works it looks awesome
however, if it doesn’t work it can ruin the
whole thing.
11. I wanted to keep the theme very elegant,
fresh, simple yet effective and in complete
relation to the genre therefore, I used a lot of
white for the background contrasted with the
artist wearing bright colours in order to make
sure the artist stood out and this theme was
used throughout.
12. Overall, the combination and ancillary texts
are very effective because it adds to the
whole identity of the artist and marketisation
of the work of the artist. Therefore, if the
music video, album and advert does not have
synergy, genre, artist image and themes it
doesn't work, however, I have used all of
these in my texts therefore, I believe mine
does.
