1. Executive Summary:
• Kellogg Canada Head office
• Responsibilities
• Worked on a number of reports that gave me insight to my specific
interests within Marketing Communications
• Set out learning objectives at the beginning of the term in the areas
which I felt needed the most improvement
• Gained analytical, social, and multi-tasking experience in a corporate
setting
• Positive attitude, hard work and an open mind helped me succeed
while at Kellogg Canada
Employer Information
• Kellogg Canada Head Office- Mississauga Ontario
• First opened in Battle Creek, Michigan on February 19, 1906
• “Nourishing families so they can flourish and thrive”
• Kellogg’s purchased Kashi in 2000 and Pringles in 2012
• Flexible work hours, breakfast bar, free on-site fitness centre
Position
• Consumer Affairs Intern / Consumer Marketing Intern
• Daily tasks  Consumer Response mail, consumer feedback,
miscellaneous reports, maintaining database for the Corporate Web Site
• Projects
• Skills: Time management, analytical, attention to detail decision making
Learning Objectives:Experience:
• All Bran Recipe Audit
• Initiated audit of English and French discrepancies
• Mini-Wheats Drivers
• All Bran Recipe Request Report
• Created a template to follow
• Country of Origin Report
• Included new insights
Reflections
• Advantages of being exposed to the environment of a
large corporation
• Insight into my professional interests
• Improved Skills
• Improved efficiency in decision making and multi-
tasking
• Direction for future educational and career choices
Advice for Others:
• Friendly attitude
• Hard work ethic
• Confidence
• Open mind
Acknowledgements:
• Nancy Moodie, Sr. Manager, Consumer & Quality Services
• Beth Schuur, Sr. Manager, Consumer Quality & Food Safety
• Gail Nixon, Quality Program Manager
• Jenn Carkner & Danielle Wedge, Brand & Associate Brand
Manager- All Bran
Department of Marketing & Consumer Studies, University of Guelph
Bridget Folk
My Time at Kellogg’s Canada
• Analytical
• Social
• Prioritizing
• Initiative
• Attention to detail
Gain efficiency on MS programs  Word, PowerPoint, Excel
Improve oral communication and socializing skills
Further develop my initiative and decision making skills
Learn how the corporation works together. Particularly marketing
and PR sides of the company.
Improved time management and prioritizing skills.
• Provide consumer feedback
• Prepare reports
• Send out Consumer Response mail
• Maintain data base for corporate web page
Sources:
Shawk Digital Solutions (creator). (2005-2015). Kellogg Product Images (PNG),Retrieved from
(http://www.kelloggs.ca/en_CA/home.html)