B guided presentation-1
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Consumers are demanding more personalized and interactive experiences on websites. Companies are understanding the importance of transparency to share information and give customers power. The objectives are to create long-lasting customer relationships and loyalty, develop a better understanding of consumer preferences, and create a dialogue to make consumers more interactive in the innovation process. Various tools like social media, blogs, and search engines can be used to achieve these goals.
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B guided presentation-1
- 1. PROJECT B-GUIDED Ellinor Lindqvist & Sabine Kodu
- 2. MARKET /CONSUMER BEHAVIOR TRENDS • Consumers are demanding a more personalized experience when using websites. They want to participate and be more interactive. • Companies are understanding the importance of being tranceperent to share information and provide customer with more power. • The 2.0 Strategy support these trends.
- 3. OBJECTIVES & GOALS • Create a good and long lasting relationship with the customer, enhance loyalty. • Develop a better understanding of the consumer preferences and interests. . • Create a dialogue with the consumer giving them the opportunity to be more interactive and provide the company with input into the innovation process.
- 4. OBJECTIVES & GOALS • Reveal product development ideas driven from costumer. • Detect problems and find a resolution faster. • Identifying needs more effectively by understanding specific customer requirements. • Cross-selling other products by highlighting and suggesting alternatives.
- 5. TOOLS •RSS •Employees blogg •Twitter •Wikis •Facebook •E-mail •Google maps. •Search engine •Youtube
- 6. CRM • Frequent update • 24/7 availability • Interest of tagets lifestyle • Innovative • Ubiquity
- 7. THANK YOU!
Editor's Notes
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