Middle eastern cultural roadshow. Purpose: Spread awareness to the middle eastern US of middle eastern culture, thereby raising engagement and altering the narrative from a grassroots perspective. Goal: Affect policy change in favor of symbiotic foreign policy

1. Draft as of November 29, 2017
Qatar-America Culture Festival
a series of week long Qatari cultural festivals in key states

2. Draft as of November 29, 2017
Introduction
Mission: Bring together U.S. and Qatar cultural leaders, experts
and participants, showcasing Qatari culture throughout the
U.S. via nationwide macro-events in key cities; and by doing so,
demonstrate how Qatar is a vital ally of the United States.
Description: Create week long Qatar culture events in key US
cities that will bring together artists, culinary experts,
students, musicians, athletes, religious leaders and more from
the United States and Qatar.

3. Draft as of November 29, 2017
Themes
The Roadshow will integrate various
themes from Qatari culture with areas of
the host city culture, establishing
partnerships that drive awareness and
engagement with locals
Religion
Media
Sports
Politics
Food
Music
• We will highlight key local venues in
participating cities with an existing
clientele in order to attract participation
• We will utilize local venues to host
Qatari culture, showcasing the breadth
and depth of opportunities available for
tourists ranging from students, artists,
musicians, chefs, and more

4. Draft as of November 29, 2017
Locations
Arizona
Kentucky
Iowa
Louisiana
South Carolina
● By visiting key locations,
we will drive awareness
about the Qatari culture to
key stakeholders, including
politicians (local and
national) to ensure that
the narrative about the
middle east favors the
Qatari region
● We will establish
partnerships that with
Universities, Businesses,
Religious institutions, and
Media outlets to create a
holistic engagement and
story about the Qatari
● Through driving awareness
to these regions, we will
build empathy and interest

5. Draft as of November 29, 2017
Case Example:
Kansas City

6. Draft as of November 29, 2017
Food Festival
Kansas City Restaurants:
Manifesto: 1920’s themed subterranean
spot in historic Rieger Hotel Grill &
Exchange building
Blue Koi: Mongolian Barbecue with bubble
teas and loose leaf teas
Avenues Bistro: Tapas, Ceviche, Crab
Guacamole and bacon-wrapped jalepenos
Local Pig: Local farms, humanely raised
meats, steaks, roasts, chops, sausages,
charcuterie.
Oddly Correct: Coffee Shop, serving the
bean void of any cream or sugar as coffee
purist
Traditional Qatar Cuisine:
Qatari Machobous: Rice, meat onions and tomatoes mixed with spices. Local variation of kabsa.
Kabsa: Rice, meat and vegetables mixed with spices. Similar to biryani or pilaf.
Balalet: Noodles cooked with sugar, cinnamon, saffron, and cardamom. Often an omelet on top.
Ghuzi: Whole roast lamb served over nutty rice. Also called Shuwaa.
Drinks:
Arabic Coffee: Dark roast beans spiced with cardamom. Often sweetened or served with dates.
Qahwa: Qatari coffee or “sweet cofee”, bright orange mixture with cardamom, saffron, and sugar.
Dips:
Hummus: dip made from tahini and chickpeas.
Motabel: paste made from eggplant, garlic and tahini.
Desserts:
Om ali: bread and rice pudding.
Sago: sweet gelatin pudding spiced with saffron and cardamom.
Esh asaraya: cheesecake topped with cream.
Mission: Establish partnerships
with influential American Chefs &
middle eastern individuals
Description: We will build partnerships with
highly influential restaurants, and bring middle
eastern chefs to cook middle eastern food locally

7. Draft as of November 29, 2017
Music Festival
Local Venues:
Mutual Musicians Foundation: 18th and
Vine Historic Jazz District, starts at
midnight and lasts until 6am
Knuckleheads: Next to the train tracks
and known as the place “where the
world’s greatest musicians play.” Features
three stages, including an outdoor stage
with converted caboose for VIP seating.
Kiss Devil Club: Jazzy and rum-centric,
proclaimed as one of the country’s hottest
cocktail bars.
Record Bar: Created by two members of
the band Roman Numerals. The typical
show schedule combines national touring
act and local talent.
Music of Qatar:
Male-only Folk Music:
Sea Music: Work songs pertaining to pearl hunting will play at
local venues to highlight the local venues and culture of Qatar.
Dance: Ardah will be performed with two rows of men opposite
of one another. Each of whom may be wielding a sword and is
accompanied by drums and spoken poetry.
Female-only Folk Music:
Women would primarily sing about the hardships of pearl-
diving or returning pearl ships being sighted.
Dance: public performances by women practiced only on two
occasions, al-moradah, and al-ashori (exclusive to weddings)
Mission: Establish partnerships
with highly influential American
music venues and musicians
Description: Bring over musicians from Qatar to play in local
venues.

8. Draft as of November 29, 2017
Museum Partnerships
Local Venues:
Nelson-Atkins Museum of Art: Through the
Eyes of Picasso
Union Station Kansas City: Mummies of the
World
Kauffman Center for the Performing Arts: The
Stradivarius Ensemble of the Mariinsky
Orchestra
Qatari Museums:
Museum of Islamic Art
Mathaf: Arab Museum of Modern Art
Garage Gallery, Fire Station
QM Gallery
National Museum of Qatar
Orientalist Museum
3-2-1 Qatar Olympic and Sports Museum
Mission: Establish partnerships
with highly influential American
museums and Qatari Artists
Description: We will bring together
the art community from Qatar with
the local region, to showcase art from
the region and facilitate discussion

9. Draft as of November 29, 2017
Sports Partnerships
Local Teams:
Swope Park Rangers
Sporting Kansas City
Local Venues:
Swope Soccer Village
-Seating Capacity: 3k-4k
Football Leagues of Qatar:
Tier 1: Qatar Stars League (Q-League)
Tier 2: Qatargas League
Qatari Stadiums:
• Al Bayt
• Al Rayyan
• Al Thumama
• Al Wakrah
• Khalifa
International
• Lusail
• Qatar
Foundation
• Ras Abu Aboud
Mission: Establish partnerships with
American teams and Qatari athletes/teams
to promote World Cup 2022
Description: Bring athletes from Qatar to have sports
days with high-profile teams in the city and organize
soccer tournaments with local high-schools
Major Professional Teams:
• Kansas City Chiefs
• Kansas City Royals
• Sporting Kansas City

10. Draft as of November 29, 2017
Religion
●51.42% of the people in Kansas are religious, meaning they affiliate with a religion
● 15.31% are Catholic; 1.43% are LDS; 11.80% are another Christian faith; 0.28% in
are Jewish; 0.38% are an eastern faith; 0.28% affiliate with Islam
●We will establish cultural events that tailor to the existing populations faith and
awareness of their beliefs system, as well as the religions of the Qatari) to help engage
with the population and build awareness with them about the Cultural beliefs of the
culture and religion of Qatar
Mission: Establish awareness around
the similarity between Qatari and US
communities and leaders
Description: Bring over various religious
scholars (Muslim and non Muslim) based in
Qatar to discuss issues with local faith
communities and arrange events

11. Draft as of November 29, 2017
Representatives by Districts
Republicans: 4 Democrats: 0
1. Roger Marshall (R)
2. Lynn Jenkins (R)
3. Kevin W. Yoder (R)
4. Ron Estes (R)
Politics
• Ensure that cultural leaders, experts
and participants in the week’s
festival meets with political leaders
• This will also include the
Ambassador or senior Qatari leader
for one day
• This would include:
• Mayor
• US House Members or their district staff
• US Senators or their state staff
• State Representatives
• Possible Governor participation
• This will be followed up my
arranging meeting in Congress
following the festival
Senators
Republicans: 2 Democrats 0
Pat Roberts (R)
Jerry Moran (R)
Newly Elected Member of Congress
Mission: To build relationships with
policy makers at local and national level
Description: Arrange political meetings for
visiting Qatari VIPs as part of the Cultural Week

12. Draft as of November 29, 2017
Earned Media
• Reach: a total of over 30+ local channels
• Press conferences leading up to the event and ensuring
locals are aware of the various activities that will be
available during the festival
• Media Interviews – TV, Radio and Newspapers
Mission: To communicate through American News
outlets locally the positive narrative on Qatar
Description: Create and deploy a comprehensive
communications plan, including both paid and earned
media. Utilizing both local and earned media, we will create
a pro-Qatar narrative targeting the American people
Media
Paid Media
• We will build a website with information regarding
each city roadshow
• We will curate social media engagement
• We will coordinate local Radio and TV ads
• We will develop printed communications materials for
the events
• Through paid and earned media efforts, we while drive
awareness prior to each event on social media, and ensure
engagement is high during and post event leading up to the
following city
• Utilizing co-marketing efforts with both local and national
partnerships, we will drive awareness and engagement
through existing media channels to ensure audience
attendance at events both in-person and online