2. Explores the challenge of managing large-scale
organizational change at Simmons
Problems that the company is facing, right from the lack of a
clear vision to the extent of one manufacturing unit
competing with the other.
Culture, quality and the economic shocks are the most
important stimulants to change at Simmons.
Implementation of Great Game of Life (GGOL)
5. The company core values are
• History
• Opportunity
• Innovation
• Customer’s need
Eitel added three core values
• Caring
• Empowering
• Supporting
Addition of these values created the acronym
CHOICES
6. Focused on
Fairness
Respect
Integrity
Fostering growth & development
Simmons leadership vision
Focusing on leadership team’s obligation &
responsibilities to themselves & other constituencies
7. Rights & responsibilities of associates working in
company’s manufacturing plant.
According to their associates
Their growth & development are continuously
encouraged
Outstanding compensation & benefits
Fully empowered
8. Bought simmons about 513 million
Fenway strategy
1. Financing
2. Adding acquisition
3. Improving operating skills
4. Relationship network
Fenway wants change in management
1. Leadership
2. Skilled people
3. Market awarnece
4. Increse customers
9. Ceo Eitel’s major decisions
1. Heavy bet on new mattres
2. Redesign version of beautyrest
3. Good contribution of R&D
Simmons spent 9 million in comgpan
Results 25% increased in sales
3.8 million to his executives employees
10. In 1st meeting
1. I want us to gether
2. To create a kind of company that other want to
business
11. During 1980 while working at coo at carriage industry,
a dalton georgia, flooring manufacture. Eitel was
exposed to work of Larry wilson, founder of wilson
learning corporation.
Great game of life is based on organizational culture
change when the customers are satisfied and
individual employees are satisfied.
12. Implementation of the GGOL is controversial. It really does teach
staff at Simmons how to work together and share information. The
GGOL is made up by 4 phases.
THE FIRST PHASE: focuses on participation. This phase
encourages employees to participate discussion. It helps improve
the communication within the organization and make employees
get involved.
13. THE SECOND PHASE: is aiming at establishing trust and support by using
team building
The first two phases are
unfreezing step in
Lewin’s three-step
model.
The last two phases are interrelated. They are using intergroup development
technique to look for the causes of disparities and try to solve them
(Movement and Refreezing step in Lewin’s model). Ultimately, the staff’s full
potential at work is realized.