3. 3
About us
Infinity Brandcom is the finest out-of-home agency in its
class. We offer media solutions specializing in outdoor,
digital, and below-the-line (BTL) advertising.
Infinity Brandcom empowers Media Planning & Buying
solutions for its clients across Eastern India. We take the
time to understand your business, target audience, and
marketing objectives to create customized solutions that
deliver real results.
Infinity Brandcom experienced professionals is dedicated
to helping businesses of all sizes achieve their marketing
goals through innovative and effective campaigns.
4. Mission & Vision
Conference presentation 4
Our Mission is to emerge as the most trusted media agency in
East- India, and to achieve this we use our deep understanding
of our client’s requirements & offer best services available at
reasonable cost.
Infinity Brandcom has the vision to be the most preferred
provider of innovative cost effective media options to
advertisers which meets their business objectives.
5. Why Choose us?
Here's why you should choose our agency:
- Experience: Our team has years of experience creating successful
campaigns for businesses of all sizes.
- Customized solutions: We create customized solutions that
deliver real results.
- Innovative thinking: We pride ourselves to think outside the box
- Strong relationships: We value building strong relationships with
our clients based on trust, communication, and collaboration.
Let us help you achieve your marketing goals and take your
business to the next level with our expertise and dedication to
excellence. 5
6. The Team
Infinity Brandcom has been launched by a team of senior, hard-
core professionals having more than 30 years of advertising &
brand communication experience. Our expert team had worked
with different brands across sectors in India & abroad. We have
the expertise to lunch product & promote it pan India basis.
Our people drives us forward. We work as large family. ‘Winner
works in a team’ is not just a tag line, we spend time together in
imbibing new skills.
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7. 7
Services
MEDIA PLANNING
MEDIA BUYING
CAMPAIGN
ANALYSIS
We offer a wide range of services to help our clients reach their target audience and achieve their
marketing goals.
Our services include:
Outdoor advertising: billboards, transit ads, street furniture, and more
Digital advertising: social media ads, search engine marketing, display advertising, and more
Below-the-line advertising: experiential marketing, direct mail, sales promotions, and more
8. Goal: Delivering ad to target audience
Decisions:
Which audience? – Selection of Target Group
Where? - Sales geography: Where to advertise
When? - when to advertising
How long? - Duration: how long to advertise
8
Media Planning
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How we do Media Planning
• Infinity Brandcom uses most effective tools, world class research techniques, deep
experience and analysis is to determine with our clients who their most likely, or most
desired, customers are. This is the media planning of a campaign; we 'plan'
advertising campaigns that reach intended audiences & target customer.
• After this initial planning stage, we then work alongside responsibility to get the
adverts on to billboards, Digital platform & on to the BTL medium.
• Infinity Brandcom’s media planning services will ensure that you develop a strong &
well recognized Target audience.
10. 10
Media Buying
Infinity Brandcom has an outstanding relationship with the networks and
this gives us the edge on our negotiation abilities, in order to give our
clients the best possible media price. This also gives us unparalleled
negotiation power when buying media on behalf of our clients.
• Infinity Brandcom negotiates the best possible prices with media owners.
We are always looking for innovative ways to reduce costs further and
increase the effectiveness of advertising – whether outdoors, Digital, or BTL.
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Research & Analysis
Campaign Monitoring:
We also provide detailed research, tracking and analyses
of all our media efforts to maximize results for our
clients. The goal in our research is to increase sales,
reduce costs and ultimately increase our clients’ Return
on Investment (ROI).
Our Out of Home Media Monitoring System provides businesses with the following benefits:
• Real-time data on the effectiveness of outdoor media campaigns.
• Accurate and timely measurement of campaign results.
• Cost-effective and automated solution.
• Ability to track media performance across multiple locations.
• Comprehensive reporting capabilities.
17. Our Presence
WEST BENGAL
KOLKATA
REST OF
BENGAL
BIHAR
PATNA REST OF
BIHAR
JHARKHAND
RANCHI REST OF
JHARKHAND
ODISHA
BHUBANESWAR
REST OF
ODISHA
NORTH-EAST
GUWAHATI
SHILLONG
REST OF
NORTH-
EAST
18. Media Data-base
We always act in the best
interests our clients - this
includes good research,
selection, negotiation and
media placement skills.
We have been working on
thousands of outdoor media
properties data-base in the
eastern region.
We cover all major shopping
malls & multiplex chain in
eastern region for all kind of mall
branding & activation and on
screen buying solution.
We have database of few lacs
professionals & you can reach
directly to the target group in
their inbox through SMS, Email,
WhatsApp & Voice Call
Campaign.
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