Using Social Media To Enhance Your Marketing


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The basics of social media, what it is, how it works and why you should use it to market your business.

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Using Social Media To Enhance Your Marketing

  1. 1. Using Social Media to Enhance Your Marketing<br />
  2. 2. What is Social Media?<br /> At its most basic sense, it’s a shift in how people discover, read, and share news, information and content. It&apos;s a fusion of sociology and technology, transforming monologue (one to many) into dialog <br /> (many to many.)<br />
  3. 3. Types of Social Media <br />Facebook<br />Linkedin<br />Twitter<br />YouTube<br />Flickr<br />Plurk<br />Digg/Delicious<br />Biznik<br />Plaxo<br />Naymze<br />
  4. 4. Why Socialize?<br />67 million Americans use online social media networking in an average month<br />2/3rds of the global internet population visit social media sites<br />Visiting social media sites is now the 4th most popular online activity – ahead of personal email<br />Because while 14% of people trust ads, 76% trust consumer recommendations for their purchase decisions <br />
  5. 5. Impressive Social Media Facts<br />Facebook has more than 300 million active users.<br />Twitter has surpassed 21 million users.<br />If YouTube was a country is would be the 3rd most populated place in the world.<br />Linkedin is now over 36 million members.<br />76 million users still use MySpace<br />
  6. 6. What Are The Benefits?<br />Create Awareness/Visibility<br />Ability to brand yourself or product<br />Impact on search engine rankings<br />Creating a targeted list of followers<br />Building a reputation<br />Driving traffic to your website/blog<br />Monitoring what’s being said about you<br />Customer service tool<br />Gives you access to important people<br />Makes you accessible to JV partners<br />
  7. 7.
  8. 8. 2 Biggest Reasons <br />It’s FREE!<br /> And your competition is using it… <br />
  9. 9. You need to go where your prospects & customers live online. If your customers, prospects, and influencers are there, you need to be there: listening, engaging, sharing, and helping them.<br />
  10. 10. 3 Social Networking Strategies I See Coaches Using<br />None - You don’t have any profiles at all<br />Passive - You have a profile and use it casually and infrequently. It’s there is someone looks you up.<br />Active - You are using social media to actively locate clients, promote your products and build your list<br />
  11. 11. Where do I start?<br />Determine who your target audience is<br />What is your objective?<br />How much time will you dedicate?<br />Are there any niche sites I can benefit from?<br />What is my strategy to connect all my efforts?<br />
  12. 12. Which outlets will you choose for your strategy?<br />
  13. 13. Then what…<br />Pick 1 or 2 networks to start with<br />Fully complete bio and add a head shot<br />Start by adding/inviting friends & clients<br />Pick 25-50 people who are thought leaders in your niche and follow them<br />Search for 10-20 targeted people per week to add<br />Start developing relationships with these connections<br />Be engaged in the conversation & add value<br />Be consistent with your efforts<br />
  14. 14. Think of Social networking as a cocktail party<br />What would you talk about?<br />What kinds of questions would you ask?<br />Would you try to sell your services to a stranger?<br />Would you ask a person you just met for a referral?<br />Compliments go a long – give them if sincere.<br />If you know someone they should meet help them make the connection. <br />
  15. 15. Once you get to know people, you can invite them over.<br /> Develop relationships & get to know people. <br /> Offer them value with your content.<br />Then you can invite them back to your home base.<br />This would be your blog or website where you can introduce them to your products or services.<br />
  16. 16. Please don’t forget…<br /> Social media is for building relationships – NOT for making sales!<br />
  17. 17. The Rules Are Simple<br />If you follow the rules of the individual site and become a contributor, mentor, friend or thought leader, people will be drawn to you.<br />Remember the Law of Reciprocity - The law states that whatever you do will be returned back to you. In other words, if you want to create success for yourself, help someone else become successful.<br />
  18. 18. To conclude…<br />