6. Is this your SM strategy?
1. Listen
2. Blogger outreach
3. Twitter
4. Facebook Fan page
7.
8. % of people that think companies lie in ads:
76%
2009 Yankelovich Study
9. % of people that trust companies less than they did last year:
77%
2009 Edelman Trust Barometer
10. People’s trust that businesses will do what is right
has dropped from 58% to:
38%
2009 Edelman Trust Barometer
11. 90% of WOM
is Offline
70% in-person • 19% phone • 4% email
3% IM or text messages
1% chatroom or blog • 3% other
12. We need to use our BRAND AMBASSDORS so they
can get some VIRAL BUZZ and our COMMUNITY
INFLUENCERS can EVANGELIZE the PRODUCT
SEEDING and create some SOCIAL MEDIA about
it. Then we’ll TWEET about it and update our
FACEBOOK status.
74. Spike Jones
Brains on Fire
brainsonfire.com
e: spike@brainsonfire.com
twitter: you’re on your own
p: 864.676.9663
Change This Manifesto:
changethis.com/60.03.BrainsOnFire