Fred Roed - Cause

2,263 views

Published on

What is the common factor shared by successfull teams, individuals, entrepreneurs, leaders, visionaries, programmers and disrupters. Roed is excited to share his findings.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Fred Roed - Cause

  1. 1. What is the common threadbetween Harley-Davidson and the Apache‟s success?
  2. 2. Both were powerful communitieswith a resonant & visceral cause.
  3. 3. “Midgets On Unicycles, Steve Hofmeyr, Elvis Presley In Tableview” Finding Your Cause In Marketing
  4. 4. Feedback to @Fred_Roed
  5. 5. Feedback to @Fred_Roed
  6. 6. The noise is increasing.
  7. 7. 95% of SA brands use social media. http://www.worldwideworx.com/corporate-social-2012/
  8. 8. 1 out of 5 corporatesoutsource social media. http://www.worldwideworx.com/corporate-social-2012/
  9. 9. 55m WordPress Blogsworldwide. 500k new posts & 400k new comments http://en.wordpress.com/stats/
  10. 10. 55m WordPress Blogsworldwide. 500k new posts & 400k new comments every day. http://en.wordpress.com/stats/
  11. 11. In SA, 80%+ of corporatesvalue FB comments and likes,vs. 30% that value sentiment. http://www.worldwideworx.com/corporate-social-2012/
  12. 12. royal.pingdom.comCopyright: theoatmeal.com
  13. 13. With all this noise, community-building isbecoming pretty important.
  14. 14. The word community comes from the Latinword „communitas‟ which means „to share‟.
  15. 15. What is a cause?
  16. 16. A cause is something thatcreates a visceral reactionstrong enough to generate community support.
  17. 17. Which organizations have successfully built communities around a cause?
  18. 18. Why is a causeso important?
  19. 19. 1. A cause is profitable.
  20. 20. 2. A cause is compelling.
  21. 21. 3. A cause helps youmake tough decisions.
  22. 22. 3. A cause polarizes people
  23. 23. 3. A cause polarizes peoplebut also connects people in a visceral way.
  24. 24. 4. A cause is sustainable.
  25. 25. 5. A cause makes life meaningful.
  26. 26. 6. A cause is cost- effective.
  27. 27. Good cause vs. Bad cause
  28. 28. So finally,why should YOUfocus on building a community?
  29. 29. Customers within a community are 9 times more likely to buythat community‟s product than a competitor‟s product. McKinsey Marketing Report, 2009
  30. 30. Thank you.Feedback to @Fred_Roed

×