Weaving social
deeper into your
organization
SOURCE: GABLUDLOW ON FLICKR
Social is a serious business tool.
It’s a capability, a competency
and a culture.
campaignssw
eepstakes
ads
contests
engagement
likes
.3%PTAT on Facebook
SOURCE: DJ CRAZY GABE ON FLICKR
SOURCE: FACEBOOK
Media
We assume people care.
“Most of us go through life finding it hard
enough to have good relationships with
the real people in our life, let alone ...
“
“
Our task is not nurturing
enthusiasm,
but overcoming
indifference.
- Martin Weigel - W+K.
Trigger
Peak of inflated expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
3
Social is
not a
silver
bullet SOURCE: SEANNAKAMURA ON FLICKR
Internal
education
is critical.
SOURCE: ESCHIPUL GABE ON FLICKR
Social media
to
Social utility
SOURCE: OZINOH GABE ON FLICKR
Some examples.
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
Sony Insiders
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
3,500 contributions
10 countries
3 weeks
A c...
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
Retail
Experience
Co-creation &
Storytelling
Insight
Innovation
Collaboration
SOURCE: FEDERICO RAVASSARD ON FLICKR
SOURCE: SAMA093 ON FLICKR
SOURCE: GRAYLIGHT ON FLICKR
SOURCE: BEV AND STEVE ON FLICKR
SOURCE: DUSTY_PEN ON FLICKR
SOURCE: DRINKYCLOWN ON FLICKR
SOURCE: APRILSCREATIVES.WORDPRESS.COM
Social can be functionally integrated into
process, product and culture. It can go far
beyond campaigns and become a criti...
- Lense of your brand and business.
- Start and end with education.
- Measure everything.
- Breath and stop reading mashab...
Questions?
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
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Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013

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Outdoor brands have very passionate fans in their communities. Yet, social remains a relatively new tool. Many brands have only scratched the surface of ways to engage their fans. Not just for Outdoor Retailing brands, presented by Riley Gibson, CEO & Founder of Napkin Labs (www.napkinlabs.com), learn how to leverage that passion and social influence while integrating stakeholders such as marketing with product innovation.

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Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013

  1. 1. Weaving social deeper into your organization SOURCE: GABLUDLOW ON FLICKR
  2. 2. Social is a serious business tool. It’s a capability, a competency and a culture.
  3. 3. campaignssw eepstakes ads contests engagement likes
  4. 4. .3%PTAT on Facebook SOURCE: DJ CRAZY GABE ON FLICKR SOURCE: FACEBOOK
  5. 5. Media
  6. 6. We assume people care.
  7. 7. “Most of us go through life finding it hard enough to have good relationships with the real people in our life, let alone all the brands we buy.” - Bruce McColl - CMO of Mars.
  8. 8. “ “ Our task is not nurturing enthusiasm, but overcoming indifference. - Martin Weigel - W+K.
  9. 9. Trigger Peak of inflated expectations Trough of disillusionment Slope of enlightenment Plateau of productivity
  10. 10. 3
  11. 11. Social is not a silver bullet SOURCE: SEANNAKAMURA ON FLICKR
  12. 12. Internal education is critical. SOURCE: ESCHIPUL GABE ON FLICKR
  13. 13. Social media to Social utility SOURCE: OZINOH GABE ON FLICKR
  14. 14. Some examples.
  15. 15. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration Sony Insiders
  16. 16. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  17. 17. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration 3,500 contributions 10 countries 3 weeks A completely new perspective on TV as one device in a larger entertainment
  18. 18. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  19. 19. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  20. 20. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  21. 21. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  22. 22. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  23. 23. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  24. 24. SOURCE: FEDERICO RAVASSARD ON FLICKR
  25. 25. SOURCE: SAMA093 ON FLICKR
  26. 26. SOURCE: GRAYLIGHT ON FLICKR
  27. 27. SOURCE: BEV AND STEVE ON FLICKR
  28. 28. SOURCE: DUSTY_PEN ON FLICKR
  29. 29. SOURCE: DRINKYCLOWN ON FLICKR
  30. 30. SOURCE: APRILSCREATIVES.WORDPRESS.COM
  31. 31. Social can be functionally integrated into process, product and culture. It can go far beyond campaigns and become a critical business utility.
  32. 32. - Lense of your brand and business. - Start and end with education. - Measure everything. - Breath and stop reading mashable :)
  33. 33. Questions?

×