2. In my premlimary research, I will establish a target
audience through research methods such as analysis of
magazines and questionnaires with appropriate result
data to give me a clear comprehension of the needs of
the target audience.
The target audience for my college magazine is 16-18 year
olds as this is the typical ages for youths to attend 6th
forms and colleges.
The questionnaire I will provide to give me an overall
perspective of what 16-18 year olds would like to see in
a 6th form/college magazine.
3. Establishment of the Target Audience
The target audience for my college magazine will be people in the last
year of secondary school and entrance into further education.
I asked the views of some pupils at my secondary school Archbishop Ilsley
‘ I feel a 6th form magazine would be very useful as it would keep me
informed with events that are happening in school ensuring I always
have something to do in school and outside school hours.’ Caitlin Doherty
‘My college accommodates for my needs, however a college magazine
would help with my organisation reminding me of important events also
providing me with extra things I can get involved in.
4. Questionnaire
Copy of Questionnaire
How regularly do you buy magazines?
What is your gender? Once a week Once a month
Male Female
How much on average would spend on a magazine?
£1-2 £2.50-3.50 £5.00
Are you still in secondary school?
Yes No What is your preference in terms of magazine genre?
Music Entertainment Other
If, yes are thinking about further education?
Yes No If there was a college magazine would it be of benefit to you?
If No please specify why and what else you are considering. Yes No
Which name for a college magazine mostly appeals to you?
The Ilsley Way Young Ones The only
way is up
If further education would a school magazine interest you?
Yes No Should the 6th f form magazine use the colour scheme of the school ?
Yes No
If so, what sort of content would like the magazine to contain? If you would please leave your address.
Regular updates on school events Updates of when exams take place Celebrity Gossip
Others (please specify)
5. Q1 What is your gender?
Graph results
Q2 Are you still in secondary school?
10
Female
5
Series1
Series1
0
Male Series1
Yes
No
0 2 4 6 Q4
If further education would a school
Q3 If yes, are you thinking about further education? magazine interest you?
Yes
Yes
No
No
Q5 If so, what sort of content 9
would like the magazine to 7
contain? 5 Series2
Series1
3
1
0 1 2 3 4 5 6 7
6. Graph results continued
Q6 How regularly do you buy
Monthy
Monthy
magazines?
Series1
Weekly Series1
Weekly
0 2 4 6 8
0 2 4 6 8
How much on average would
8 spend on a magazine?
Q7 6
Series1
4
Series2
2
0
1 2 Q9 If there was a college magazine
3
would it be of benefit to you?
Q8 What is your preference in terms of magazine
genre?
Music
Entertaiment Yes
No
Other
7. Questionnaire Graph results analysis
After looking over my graph results I can gain an understanding of the target audience for my audience
and the sort of content to match the needs which are to be established. The majority of people in the
survey seem to be male, and the majority seem to either in secondary school or thinking of further
education. This is suggesting that the target audience will be 16-18 year olds as further education
entails college or a 6th form centre, therefore giving me an idea of the sort of content to putting in the
magazine as the stereotypical student would want to be informed of college events to be involved in a
important dates like examinations and coursework deadlines.
Based on the questionnaire results the most popular content updates on school events, this is gives
me an idea on the content that would be tailored for the needs of the target audience. This can linked
to the need of affiliation the audience has a need to be informed , therefore from the data I can tailor
the content of the magazine to keep the audience informed of the appropriate content which matches
the needs of the audience.
The average price which people seemed to opt for was the £1-2 price range and the once a month
option, this gives an indication of the demographics of the area of which I carried out the
survey, suggesting that the target audience are in fact students and the perception is that they are all
different they come from different financial status , however that college mentally so they are all
fundamentally in the same place as they are all studying for something , therefore the content can
tailored to meet the needs of the target audience.
The use of the question getting the address of the person as gives an indication of the financial status
of the person this data acorn be compared to the acorn classification and appropriately establish the
target audience for the magazine and gain an idea on specific needs of the audience.
8. The title of the There is emphasis
magazine reads Student made magazine on the fact it is a
left to right in student
accordance with magazine, suggesti
how people read ng the need of
the magazine. affiliation making
This is connoting the audience feel
the national part of something
identity of the .
college informing
the audience. The dominant image of the
sports person gives the
audience an idea of the
content within the
The language used magazine a sports article;
is informative ‘we tailoring the content for
grill the student the target audience.
governors’ it is Creating a sense of self
almost in touch with actualization giving the
the student persona. audience someone to look
Giving the audience up to , to envious and
a sense of social wanting to look and be like
acceptance like they the person portrayed in the
belong to image.
something.
9. The cardboard cut
From first perceptions we out image of a girl
can clearly see the house and boy standing
style of the magazine; it next to each other;
gives the magazine and this is suggesting
the college a brand indent that since there is
which can be recognised no specific person
by the audience this magazine is
intended for, more
The use of a rhetorical so everyone young
question ‘need of person who attends
sexual advice for sexual the college
health’ the key point
advice here is getting
the audience involved The use of leaflet
by focusing on issues style presentation, is
which are directly linked a very informal
with young people. This means of
is suggesting the need communication
of affiliation an social appealing to the
acceptance the target audience. This
audience feels the need makes the magazine
to be part of something cover stand out in
The magazine itself terms of style as it
looks stylish and does meet the
intended for young perceptions of what
people, thus the audience would
meeting the needs expect from a
for the audience. magazine
10. The house
style of the
magazine is
The college magazine reads clearly
from left to right, this is the recognisable
common way in which we as being black
read magazines ; in this case yellow and
giving the impression that the white; this is
audience will need to be suggesting the
organised as the magazine brand indent of
presentation seems to be tidy the college to
and well structured maybe inform the
like how a students lifestyle audience on
should be. how they can
recognise the
college as an
Articles which appeal to academic
young people and are establishment
appropriate to young .
people . For example
‘why we love black berry’
this directly links to
young people as the vast The use of informative
majority of young people language appeals to the
in the digital era have an target audience the use of
android, mostly ‘Thank God its Friday’
blackberry. Thus focuses the ways in which
showing the research young people speak and the
into the target audience perception that your typical
which took place. student goes on Friday night.
