2. Class, Age, and Gender
• I asked 50% male and 50% female so that the information that I gain from the
questionnaire will help me to appeal to both male and females. Also, I asked
people from around the ages of 16, 17 and 18 which are the lower end of my
target audience as I believe that these individuals will be the people who propel
the magazine to where I wish it to be. After conducting my research I have
discovered that most of the individuals that I surveyed fall into the upper
working, and middle social class groups. I managed to gather this information by
asking, “What is the occupation of the chief income earner in your household?”
Social Class of Questioned Age of Questioned
Individuals Asked
10
9 15
Number of
Individuals
Number of
8
7
6
10
5 Series1 Series1
4 5
3
2
1
0
0
16 Years 17 Years 18 Years
a b c1 c2 Old Old Old
Class Age of Individuals
3. Room for a Music Magazine in the Market? Do you Buy
Music Magazines?
• More people than not believe that there is room in the market for another
music magazine, I believe that this is a good pretence to make a magazine on
as if it is good enough, people will want to purchase it. Although more people
said that they do not read magazines compared to people that do, I do believe
that if I produced a music magazine that was appealing to all then individuals
would buy it. Also, many people now access music magazines via the internet
which could demonstrate why people do not purchase music magazines any
longer.
Room for Another Music Magazine?
No of Individuals
15
Asked
10
Series1
5
0
yes no
Verdict
4. Cost of Magazine
• After evaluating my research on the price of my magazine, I have decided that I am
going to charge £2.50 per issue for my magazine as most individuals are willing to
pay this much, and I want the maximum amount of individuals to purchase my
magazine on order to make it successful.
Money Willing to Spend
Individuals Asked
Number of
15
10
Series1
5
0
Less £1.50 - £2.50 - Over
then £2.50 £3.50 £3.50
£1.50
Amount
5. Favourite Genre, Bands and Music
• My research shows that out of the people I surveyed and wish to target my
magazine at, indie and alternative music is the most popular. Therefore I am going
to focus my magazine of these two genres as I also believe they will work well
together. As I cannot create a graph on all the different bands that have been
mentioned, I have made not of names of artists that have occurred on more than
10% of the questionnaires so that the music. I have decided to cover will appeal to
the most of the people that will read my magazine. . The most popular bands
where as followed: So I intend to include information on these artists in order to
be more appealing to the target audience.
Fauvorite Genre Bands Mentioned
Amount of Individuals
No that Mentioned
8 6
6
Asked
Bands
4
4 Series1 Series1
2 2
0 0
Monkeys
Nirvana
Beyonce
Horrors
The Cure
Smiths
Arctic
The
e
ca
The
ap
e
p
iv
Po
di
ni
R
at
In
tro
rn
te
ec
Al
El
Music Genre Bands
6. Contents of Magazine
• Tour dates, new music and festival news seems to be deemed most
important, therefore I shall include some of this information within my magazine
as it seems to be very popular with most of the people that I surveyed.
7. Article Form
• As the majority of the people I surveyed preferred the main article of a magazine
to be in a question and answer form, I shall write my main article in this style.
8. Music Magazine Names
• As the majority favoured the name AMP, Alternative Music Press I shall use this as
my magazine title as I believe that it is personally the best one, and also such a
large percentage prefer it.
Music Magazine Names
No of Individuals
20
15
Asked
10 Series1
5
0
AMP Noise Loud
Names
9. Colour Pallet
• I believe that a limited colour pallet looks more professional and gives the
magazine a more professional and mature look. The individuals I questioned
agreed and therefore I shall use a limited colour pallet on my magazine.
