BEA 2012 - Google+ Tips, Tricks & Discovery
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Google+ Tips & Tricks For Discovery Lynette Young the founder and curator of The Women of Google+ will walk you through the vital pieces of Google+, give some tips and tricks to help you get noticed on the web fast, and show live, hands-on feature tours of what makes Google+ the next big thing right now! Google+ is the latest social networking product from Internet search, advertising and product giant Google. Google+ is the hottest place to be and to get found quickly online! With features like; 10-person video chats called Hangouts, the ability to arrange contacts in Circles, and rich multimedia publishing opportunities with photos, videos, and text, attendees will walk away knowing how to jump into Google+ with confidence!.
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BEA 2012 - Google+ Tips, Tricks & Discovery
- 1. Google+ Tips & Tricks For Discovery Presented by : Lynette Young #BEA @LynetteRadio
- 2. LynetteYoung.com @LynetteRadio Author: Google+ for Small Businesses Que / Pearson Summer 2012
- 3. Your friends have knowledge. The Internet has information. Google+ is the bridge. - Lynette Young
- 7. Circles • Public : The entire Internet (all Google+ users & non-Google+ users, SPYW) • Circles : Only people you have put in that circle • Extended Circles : Friends of Friends (people in your circles & everyone in their direct circles) • Individuals / Pages : Only those people tagged
- 9. Hangouts • FREE 10-person video chat • LIVE broadcast via Google+ & YouTube
- 12. So how is Google+ connected to getting found online?
- 13. Authors & Google Knowledge Graph Google Knowledge Graph
- 14. Search Term: Jennifer Weiner
- 15. Search Term: good in bed book
- 16. Search Term: Eleanor Brown ? “The Weird Sisters” New York Times Bestseller
- 17. Influence Your Knowledge Graph Knowledge Graph Build Your “Knowledge Footprint” •Trusted 3rd Party Content •AuthorRank •Google+ Content & Social Connections
- 18. Trusted 3rd Party Content • Wikipedia • Freebase • IMDB • CIA World FactBook
- 19. AuthorRank AuthorRank means that your reputation as a content creator will influence the ranking of search results.
- 20. Google+ Content & Connections & Connections • http://www.google.com/s2/u/0/search/social
- 22. Google+ Profile & Links + Google+ Public Content + Social Connections = SPYW & “Knowledge Footprint”
- 24. Thanks ;-) LynetteYoung.com @LynetteRadio slideshare.net/lynetteradio
Editor's Notes
- Tech since 1989 Blogger since 1997 Podcaster since 2005 Business owner since 2006 Published Author in 2012
- Plus.Google.com Just need a Google account - not a Gmail account Used to tie together all 60+ Google products including BOOKS, ANALYTICS & more 170m users, 1 year old
- Tagline : Shows at top of About page Occupation : shows up in Hover Card
- * to bold - to cross out _ to italic Rich Media - Photos - Videos - Link
- Don’t go into G+ for the community, go there to build one Google+ is the water between the pebbles in a vase will connect Google’s products together
- Allows me to publish or segment my content in & out Works for Posts as well as Hangouts
- - Security settings apply here, so you can control exactly who has access to join (and keep out minors!) - Attached to the YouTube account with your Google account - Archive of video is available on public post after the hangout is finished - Use hashtags & go back and edit hangout post to give people (and search engines) info about what you talked about
- Outside the scope of niche networking & review sites (Goodreads & Amazon) The web teaching itself about you as it grows Semantic Web - Going from “Information to Knowledge” - Search engines have information, people have knowledge - Debut May 16(ish) 2012
- Knowledge Box - shows up in Google Search sidebar - DISPLACES ADVERTISING
- You can’t create or edit or dictate what Google sees for you but you can start to heavily influence it.
- Building semantic relationships Displays the “Knowledge Graph” Google has on - 500 million people, places and things - 3.5 billion defining attributes & connections
- Strongly rumored by the most hardcore Google watchdogs - Google will be monitoring activity and mining the engagement graph. - Did those who shared your content have expertise in that topic? - How many comments did your content generate? - Who commented on your content? - Were the comments on your content of high-quality? - Were the comments on your content of a positive sentiment? - How often is your content endorsed? (i.e. – +1, Like)
- Social Search helps you discover relevant content from your social connections as part of your personal search experience. Your social connections include these contacts: - People in your Gmail (or Google Talk) chat list- People in your My Contacts group in your Google cont acts - People yo u're publicly connected to through social sites, such as Twitter and FriendFeed , th at are connected to your Goog le Account or Google profile- People you’re following in Google Reader and Google Buzz - If you have Google+ , people in you r circles- People who are pub lic connections of your i mmediat e, public social connections. This means that if you follow a friend on Twitter, and he follows five people, those additional five people may also be included as social connections Weight / importance seems to be aligned with: -