Change management in a digital era

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Keynote presentation for Forrester Marketing Leadership Forum, March 2015

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Change management in a digital era

  1. 1. pinipa Change management in a digital era Faith Forster, Founder & CEO
  2. 2. The evolution of change Project discipline User adoption Engagement 80s 90s 00s 10s Collaboration Change itself is changing
  3. 3. Change management in a digital era Digitally enabled Employee-led Simple/ process-lite Highly adaptable/ experimental
  4. 4. Emotional connection The secret
  5. 5. Case study New operations in post-war Iraq
  6. 6. Change is a contact sport Case study: New operations in post-war Iraq
  7. 7. Expect the unexpected Case study: New operations in post-war Iraq
  8. 8. Listen Case study: New operations in post-war Iraq
  9. 9. Tap into existing energy Case study: New operations in post-war Iraq
  10. 10. 1. Where: Define big ideas & success criteria 2. What: Crowdsource ideas & create projects 3. How: Co-deliver projects & measure results Rethinking engagement
  11. 11. Thank you faith.forster@pinipa.com
  12. 12. Where are we heading & why? Programme overview: 1. Articulate the big idea 2. Sponsor’s message on why it is important 3. Set the strategic objectives 4. Share context/ strategy documents Value delivered: • Aligned employees • Clarity & focus • Better, ongoing engagement for project initiation Project team/ leader Employees Automated
  13. 13. What can we do to get there? Crowdsource ideas: 1. Crowdsource who should be involved 2. Crowdsource ideas 3. Discuss the possibilities & constraints 4. Develop & share proposals 5. Convert ideas to projects Value delivered: • Better decisions to create better solutions • Reduced time to determine solutions • Employees drive process improving ownership & reducing costs for project specialists Project team/ leader Employees Automated
  14. 14. How can we create this? Co-deliver projects: 1. Crowdsource suggestions 2. Make decisions 3. Develop plan (milestones & activities) 4. Monitor progress 5. Manage benefits & risks Value delivered: • Clarity & alignment of roadmap • Keep employees actively engaged • Reduced time coordinating projects & time to execute • Utilise consultants for high value work Project team/ leader Employees Automated

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