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Who’s your ideal prospect?

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If you’re marketing to everybody, you’re marketing to nobody. In this webinar, Matt Wilkinson of Bizink will reveal a system to identify your ideal prospect and help you win more of the right type of clients.

You’ll receive a free ideal prospect workbook which Matt will show you how to complete during the workshop. At the end, you should be clear on who is the best target for your marketing campaigns. No more scattergun marketing!

*What you’ll Learn*
- Why you need to have focus in your marketing
- Why focus doesn’t mean you can’t take on “standard” clients
- How to identify your prospects’ pain points
- How to match your services to what prospects really want

Published in: Marketing
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Who’s your ideal prospect?

  1. 1. #monthofmarketing WHO’S YOUR IDEAL PROSPECT?
  2. 2. #monthofmarketing WELCOME TO MONTH OF MARKETING 2017
  3. 3. #monthofmarketing ABOUT MATT Matt Wilkinson, Founder & CEO of Bizink Over 15 years working in online business. Worked exclusively with accountants & bookkeepers since 2010 Bizink helps busy accountants and bookkeepers grow using online marketing Work with firms in US, Canada, UK, Australia and New Zealand
  4. 4. #monthofmarketing STREAM ONE: 90 DAY MARKETING PLAN
  5. 5. #monthofmarketing 68% OF ACCOUNTING & BOOKKEEPING FIRMS DON’T HAVE A MARKETING PLAN Source: Bizink Accounting Marketing Survey 2017
  6. 6. #monthofmarketing WHO ARE YOUR CUSTOMERS? WHERE ARE THEY? GO AND TALK TO THEM!
  7. 7. #monthofmarketing MARKETING TO EVERYBODY IS MARKETING TO NOBODY
  8. 8. #monthofmarketing WHO ARE YOUR CUSTOMERS? Businesses from start-ups to $50 million public companies WHERE ARE THEY? Everywhere! GO AND TALK TO THEM! I don’t know where to start
  9. 9. #monthofmarketing
  10. 10. #monthofmarketing YOUR IDEAL PROSPECT WHO DO YOU LIKE WORKING WITH?
  11. 11. #monthofmarketing EXAMPLE • Accountants in Australia and New Zealand • Firms with business advisory focus best • Early tech adopters • Good to work with professionals • Generally have solid businesses • Past experience/ understand the market
  12. 12. #monthofmarketing YOUR IDEAL PROSPECT WHAT ARE THEIR PAIN POINTS?
  13. 13. #monthofmarketing EXAMPLE • No reliable method for getting new leads • Know they should do marketing but no time or skills • Are “numbers people” and don’t like writing • Current website gives a poor impression
  14. 14. #monthofmarketing YOUR IDEAL PROSPECT WHAT ARE YOUR STRENGTHS?
  15. 15. #monthofmarketing EXAMPLE • Create high-converting websites • Write marketing content • Build marketing productivity tools so marketing takes minutes instead of hours • Offer marketing education in the form of webinars, ebooks etc.
  16. 16. #monthofmarketing YOUR IDEAL PROSPECT HOW ARE YOU DIFFERENT?
  17. 17. #monthofmarketing EXAMPLE • Content team that has been writing for small business owners for over 20 years. Have written in the past for Bank of America, Sage, Microsoft • Incumbent suppliers just offer “brochureware” websites with poor content and marketing tools • Matt has 15 years experience of online marketing
  18. 18. #monthofmarketing FOCUSED MARKETING: STRONGER APPEAL BUT SMALLER AUDIENCE
  19. 19. #monthofmarketing SUMMING UP • Marketing to everybody is marketing to nobody • Who do you want to work with? • What are their pain points? • How can you solve them? • How are you different?
  20. 20. #monthofmarketing NEXT SESSION Picking low hanging fruit – How to upsell advisory services to your existing clients Danelle Whaanga, Spotlight Reporting Tuesday 5th September, AEST: 9am | NZ: 11 am Monday 4th September, PDT: 4pm | EDT: 7pm
  21. 21. #monthofmarketing QUESTIONS? Marketing support: facebook.com/groups/bizinkascend/ Win stuff! monthofmarketing.com/prizes/

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