In this slide it all speaks about the importance of analytics in telecom and location based intelligence

1. ANALYTICS IN TELECOMANDLOCATION BASEDINTELLIGENCE
MARKETING

2. THE IMPORTANCE & BENEFITS
• It Satisfies Our Basic Needs
• It Empowers Participation
• It’s an Economic Booster
• Encourages Education
• It’s Transformed the Business
World
• Advanced Communication
• Improved Collaboration
• Enhanced Flexibility
• Better Customer Service

3. TELECOM ANALYTICS
Telecom analytics is an intelligence process by which
communication service providers (CSPs) can examine their
voluminous data and draw actionable insights. These insights
can lead to improvements in customer experience, loyalty and
ARPU, as well as increased efficiencies.

4. MARKETING ANALYTICS IN TELECOME
• Every company in the telecom services space is looking for robust ways to increase
revenues and profit margins. Organizations in the telecom industry can further
forecast the market conditions, discern trends, and improve visibility into their
operations. Beyond the regular sales and lead generation benefits, marketing
analytics also allows businesses to monitor their marketing campaigns and
efficiently allocate resources.
• The Business Challenge
• Marketing Analytics Solution Benefits
• Marketing Analytics Solution Predictive Insights

5. WHAT ARE THE USE CASES OF ANALYTICS
IN THE TELECOM INDUSTRY?
• Enhance customer
experience
• Improve customer
experience
• Analyze the potential of new
offerings
• Reduce customer churn rate

6. ANALYTICS IN TELECOM :: CUSTOMER
ANALYTICS
• Market Equations helps organization in the Telecom
industry.
• Our Analytics Outsourcing services for the Telecom
industry help organizations identify the most
profitable customers and target the right customers
through
 effective customer segmentation
 personalized offerings
 control attrition
 default rates

7. ANALYTICS IN TELECOM :: CUSTOMER CHURN &
LOYALTY
• Telecom industry helps organizations
enhance customer loyalty and retention
while controlling attrition levels by
applying an analytics driven approach to
improve customer service levels on every
interaction, reduce churn and migration,
optimize and personalize offers to
enhance customer experience and life
time value helping them maximize
customer profitability.

8. ANALYTICS IN TELECOM :: PRICING ANALYTICS
• Our Analytics outsourcing services for
the Telecom industry helps
organizations with determining
accurate pricing, developing loss
forecasting models and segment based
plan optimization outputs helping
telecom firms acquire and retain
customers through accurate and
personalized offers and help enhance
life time value, mitigate risks and
maximize profitability

9. ANALYTICS IN TELECOM :: RISK ANALYTICS
• Market Equations India helps
organization in the Telecom industry
manage and control risks associated with
non-payment or high default rates,
develop collection and recovery models
and minimize churn to competition and
accurately forecast demand to help
organizations mitigate risks, minimize
defaults, optimize spends and maximize
profitability

10. ANALYTICS IN TELECOM :: NETWORK
OPTIMIZATION
• Our Analytics outsourcing
services for the Telecom industry
helps organizations use proven
analytics methodologies to
accurately forecast demand,
optimize sourcing and analyze
network performance to optimize
spends, enhance service levels
and maximize profitability.

11. ANALYTICS IN TELECOM :: PREDICTIVE
ANALYTICS
• Our Analytics Outsourcing services for
the Telecom industry helps
organizations build high quality
predictive models to help understand
the customers propensity to
buy/upgrade, develop LTV models,
predict churn and enhance revenue
opportunities and profitability.

12. BIG DATA ANALYTICS IMPACT ON TELECOM
INDUSTRY
• The rapid rise in the use of smartphones and
other connected mobile devices
• Big Data analytics can help them increase
profitability
• Research has shown that the potential for
telecom companies to benefit from Big Data
analytics is substantial.
• The potential of Big Data, however, poses a
challenge
• Big Data analytics, for instance, enables
companies

13. ANALYTICS IN TELECOM :: SOCIAL MEDIA
ANALYTICS
• With the explosion of data fuelled by
social media interactions, it is crucial
to understand the sentiments
expressed by your customers on this
channel, identify gaps and reverse
negative sentiments through
carefully designed social media
strategies to manage your brand
reputation and enhance revenue
opportunities by converting
customers into influencers.

14. ANALYTICS IN LOCATION BASED
INTELLIGENCE MARKETING
• Location intelligence
marketing refers to the
process whereby geospatial
data relationships are used to
determine your marketing
processes. This is facilitated by
geotagging. Geotagged data
can be combined with
customer, store or local
demography data. It can then
be easily interpreted by
overlaying it onto a map.

15. WHO USES LOCATION INTELLIGENCE ?
• Location Intelligence uses spatial information to
empower understanding, insight, decision-making, and
prediction.
• Over 90% of companies believe Location Intelligence is
crucial to their success.
• Applications can be found everywhere.
• Watch and discover why over two-thirds of business
executives are already using location intelligence to
gain a competitive edge.

16. WHAT DEFINES LOCATION INTELLIGENCE
MARKETING?
• Why use it?
• Why does it bring such results?
• How many companies are using it?
• Is it right for your business?
• What if you don’t have an app?.

17. REASONS TO USE
LOCATION-BASED
MARKETING
• Location-based marketing can offer a host
of benefits to both consumers and
marketers.
• Marketers can deliver more targeted
messaging that grows awareness and
nurtures relationships with customers
and prospects. The targeted-nature of
these ads also often result in less wasted
spend. Consumers, growing increasingly
particular about which branded
messaging they interact with, get
personalized offers at convenient times,
thus improving their overall experience.

18. WHY IS LOCATION BASED MARKETING IS
SO ATTRACTIVE TO THE MARKETERS.
• It enhances the Establishment of a business
• It is possible for a business to exist within a location and not be established at the
location. Establishment has to do with gaining popularity and authority within a
territory. Marketers find location-based marketing very attractive because of this
special reason
• Marketers find location-based marketing very attractive because of this special
reason. Customers are the major determinant of the marketing strategy; after all
they are the focus of any marketing system. ... So, Location-based marketing cannot
be substituted by any marketer because of its efficiency.

19. LOCATION-BASED
MARKETING CAN
BENEFIT YOUR
ORGANIZATION IN SO
MANY WAYS . SOME OF
THE BENEFITS ARE
• It’s highly geographically
targeted,
• Converts impulses to sales
• Get to know your customers
better
• Improve your search engine
ranking
• Reward loyal customers

20. BUSINESS ADVANTAGES OF LOCATION
INTELLIGENCE
• Large enterprises have been using location information to make business decisions and
improve their ROI for years. The most successful organizations have also used the
insights they gained to improve the customer experience and win over new audiences.
• Below are four ways businesses are using location intelligence to generate results.
 AUDIENCE TARGETING FOR ADVERTISING
 HIGHER CLICK-THROUGH-RATE (CTR) AND ROI
 ATTRIBUTION
 COMPETITIVE ANALYTICS

21. • AUDIENCE TARGETING FOR
ADVERTISING
• Targeting is one of the most common and
easily implemented uses for location data.
• That same health food store could also use an
advertising audience of people who visited
gyms
• HIGHER CLICK-THROUGH-RATE (CTR)
AND ROI
• Using location intelligence, companies can
learn more about customer interests, activities,
and habits.
• Using accurate personas to improve
communications throughout the customer
lifecycle creates a better customer experience
and can greatly improve your business results

22. • ATTRIBUTION
• location intelligence is based on
real-world actions
• By connecting changes in your foot
traffic data to mobile advertising
campaigns
• COMPETITIVE ANALYTICS
• Instead of focusing solely on their
own customers, many companies
use location intelligence to learn
about their competitors

23. WHAT TYPES OF
BUSINESSES ARE USING
LOCATION
INTELLIGENCE?
• The benefits of location intelligence are
becoming more widely known as companies
see results and consumers demand more
relevant, personalized experiences. But
while location intelligence can be used in
nearly every industry, there are a few
sectors that are ahead of the curve.
• RETAIL
• AUTOMOTIVE
• RESTAURANTS

24. • RETAIL
• Retailers use location intelligence to support audience targeting, improve consumer
insights, and scope out the competition for conquesting
• AUTOMOTIVE
• Companies in the automotive industry use location intelligence to reach audiences that
have expressed interest in cars – either from a partner or from a competitor
• RESTAURANTS
• Restaurants use location intelligence to improve their understanding of customer interests
and activities, as well as dining habits at their own and competitor establishments

25. TYPES OF LOCATION-BASED MARKETING
• Location-based marketing has largely
been enabled over the past several years
by the growth of connected devices.
Today it seems that everything is
connected to the internet - phones, cars,
watches, and more. These devices are
often tracking their owner’s location,
meaning there is an abundance of
location and spatial data available.
Insights derived from this data provide
marketing teams with greater context
into how to reach customers and
improve their overall experience.

26. HOW DOES IT WORK?
• Depending on the provider, location based
marketing relies on either geo targeting, geo
fencing and/or beacons. How are they
different? They mostly differ in the way they
generate location data.
• There are several different ways marketers
can channel this location data into their
marketing efforts
• Geo targeting
• Geo fencing
• Beaconing

27. GEO TARGETING
• Geotargeting is used to determine the
location of a user, to then serve them
personalized messaging based on
their location. If a consumer has
opted in to let an app access their
location, they may get messages in
the app or push notifications based
on region or proximity to a store.

28. GEO FENCING
• Geo fencing is the creation of a boundary
within a specific region. When target
audiences enter that boundary, they will
become an active target of the marketing
strategy. This might mean they receive
content, offers, or some other form of
messaging from the brand. An example of
a boundary is an area that encompasses a
popular shopping center at which the
company has a store.

29. BEACONING
• Beacons are connected devices that
use Bluetooth or WIFI to connect
with predetermined applications that
are operating within range of the
beacon. Beacons work well to target
existing customers within a small
geographic area.

30. HOW IT WORKS
• Beacons send a signal to your device that prompt a server to send content to your
device. This could be a push notification, email, etc. For example, say a sports stadium
encourages attendees to download their app for ticketing, concessions, etc. The venue
would set up beacons to recognize when a device with that application installed is in
range.

31. THANK