This document summarizes key financial and market information about a large consumer goods company with $78.94 billion in annual sales and a dozen $1 billion brands. Developed markets account for 66% of total sales, and there is a great opportunity to increase market share in developing markets, snacks, and pet care. The company employs strategies such as research and development, market segmentation, sponsorships, celebrity endorsements, product diversification, and a multi-brand strategy to avoid cannibalizing sales between products. It also discusses focusing on environmental aspects and human-centered advertising to attract consumers and introducing more men's products and brands.

1. Harvard Business School Case

3.  A dozen $1 billion brands
 Overall Sales: $78.94 billion
 Net Income: $12.74 billion
 Market Capitalization: $186.63 billion
 Developed markets make 66% of total sales

4. KEY HIGHLIGHT
Great opportunity to further increase its share in developing markets

5. KEY HIGHLIGHT
Great opportunity to further increase its share in Snacks and Pet Care

6. Research and Development
Market Segmentation
Sponsorships
Celebrity Endorsements
Product Diversification

7. MULTI-BRANDSTRATEGY

8. ENSURED THAT ITS PRODUCTS DID
NOT CANNIBALIZE EACH OTHERS’ SALES
 EXAMPLE

18. ENVIRONMENTAL ASPECTS CAN BE
FOCUSED ON TO ATTRACT
CONSUMERS
ADVERTISEMENTS TO SENSITIZE
PEOPLE USING HUMAN-RELATIONS
BASED CAMPAIGNS

19. INTRODUCE MORE PRODUCTS
AND BRANDS FOR MEN

20.  This presentation was created during a Marketing internship with Dr
Sameer Mathur, IIM Lucknow
Binayjeet Singh
(student at NSIT)