Case Study edited by Onkar Bhadra, Diya Biswas,Sudipto Saha,Saptak Bhattacharya

1. Case Study: Rice Group
Diya Biswas
Saptak Bhattacharya
Sudipto Saha
Onkar Bhadra

2. Glimpse of Background
 Rice Education established by Sachis Kiron Roy MemorialTrust with
TheVission to Deliver Quality Education(1985)
 Reputation has increased over the last 35 years
 In 2004 Adamas international School Established
 In 2008 ADAMAS INSTITUTE OFTECHNOLOGY established as a
college under MAKAUT
 EstablishedAdamasWorld School in 2011
 In 2014 Adamas University Established under the supervision of
UGC(West BengalAct IV of 2014)
 Now internationally there are more than 100 centers of Rice
Education(17 in west bengal)
 Planning Ongoing to Make Adamas Medical College

3. Adamas University Vission
Statement
Vission: To be an internationally recognized
university through excellence in inter-disciplinary
education, research and innovation, preparing
socially responsible well-grounded individuals
contributing to nation building.

4. Adamas University Mission
Statement
 Mission: Improve employability through futuristic
curriculum and progressive pedagogy with cutting-edge
technology
 Foster outcomes based education system for continuous
improvement in education, research and all allied
activities
 Instill the notion of lifelong learning through culture of
research and innovation
 Collaborate with industries, research centers and
professional bodies to stay relevant and up-to-date
 Inculcate ethical principles and develop understanding of
environmental and social realities

5. Rice Education Vission
Statement
 Vission: Our vision is to create an unique centre of
learning with multifaceted activities where young minds
are nurtured, trained and equipped to face the
challenges of tomorrow.

6. Rice Education Mission
Statement
 Mission: We will be the pre-eminent intellectual and
creative center for effective engagement in teaching and
training for premier examinations for competitive jobs,
by continuously challenging ourselves to create better-
designed training systems, so that we are able to provide
educational programs that lead not only to success, but
also to the acquisition of knowledge and skills necessary
to achieve career advancement, personal enrichment,
leadership, and service to the community.

7. SWOT Analysis
Strength Weakness OPPORTUNITIES THREATS
Strong
foundation of last
35Years
Has got
FMA(First Mover
Advantage)
Good
Reputation and
Constant Quality
Education
Internationally
Recognized
Tied Up with 35+
International
Universities
Failed to
maintain quality
education in every
centers
Unable to fulfill
huge demand for
coachings
Fees Hike
Lack of
consumer
Awareness
Growth of
literacy rate
Growth of
population
Governmental
Policies toward
Privatisation of
Education
Growth of
Socio-Economic
Situation
Industrialisation
Poping up of
private parties as
a Competitor
Policies
Increasing
trends towards
Distance learning
As a effect of
NEP there will
come foreign
Institutes

8. Strategic Aproaches
1. Implication of Outcome Based
Education(OBE)
2. Taking Modern Subjects in Syllabus
3. Online Presence
4. Marketing Department
5. Help Centers across the country(Also in
Banglaesh,Bhutan Etc)
6. Influencer Marketing Strategy

9. Organizational Structure
Rice Education
FOUNDER
WORKING
COMMITEE
BRANCH
CONTROLLER
EXPERT
TEACHER

10. Organizational Structure
Adamas University
CHANCELLOR
VICE
CHANCELLOR
REGISTRAR
OFFICE
SOET
DEAN
SOET
HOD
SOET
ASSITANT
PROFF
SOET
FACULTIES
SOBE
DEAN
SOM
HOD
SOM
ASSISTANT
PROFF
SOM
FACULTIES
SOS
DEAN
SOS
HOD
SOS ASSISTANT
PROFF
SOS
FACULTY
SOLB
DEAN
SOLB
HOD
SOLB
ASSISTANT
PROFF
SOLB
FACULTIES
SOPT
DEAN
SOPT
HOD
SOPT
ASSISTANT
PROFF
SOPT
FACULTIES
SOSS
DEAN
SOSS
HOD
SOSS
ASSISTANT
PROFF
SOSS
FACULTIES
SOLJ
DEAN
SOLJ
HOD
SOLJ
ASSISTANT
PROFF
SOLJ
FACULTIES
SOE
DEAN
SOE
HOD
SOE ASSISTANT
PROFF
SOE
FACULTIES
SOPS
DEAN
SOPS
HOD
SOPS
ASSISTANT
PROFF
SOPS
FACULTIES
PRO VICE
CHANCELLOR

11. Organizational Structure
Schools(AWS,AIS)
PROFF.
SCHOOL
DEVELOPMENT
COMMITEE
PRINCIPLE
DIVISIONAL
FACULTIES

12. Thanks You
Our Heartiest
ThanksTo
Prof.(DR)
Chinmaya Kr
Dash Sir for
giving us the
Opportunity