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Refusal of the call hero's journey
- 1. Refusal of the Call InboxAttack.com
- 4. In Stories Risk averse Prefers Old World Will refuse throughout process Rooted in Fear/Insecurity Raising the Stakes Necessary Requires Mentor to Receive Call In Business Communicates hard/soft cost Prefers devil they know Will Refuse Throughout Process Rooted in Fear/Insecurity Requires Trusted Advisor + $ Only option left is yes
- 5. ______ a painless process A short call Will change your life Works for everybody Anticipate & Overcome ____ a worthwhile process A 15-minute conversation Will solve A, B and C Should work perfectly for you Wrong Way Right Way
- 7. List three really good reasons for your dream prospect to refuse your call to action.
- 8. List Three Features of Your Offer that Overcome those Objections
- 9. Write a line to motivate them into action (PULL)
- 10. Write a line to motivate them into action (PULL)
Editor's Notes
- Universally known mentor tropes - http://tvtropes.org/pmwiki/pmwiki.php/Main/MentorIndex
- Whatever held them in their CURRENT CIRCUMSTANCES Creates tension (push and pull is NOT bad) They’ll bargain for an alternative Refuse Definition – to decline to accept, give or allow something Synonyms – decline, react, respond, disobey, resist, reject, pass on, bounce, defy, escape, fail Call Definition – need, cause for action Synonyms – alarm, signal, justification, necessity, obligation, scream, signal, peep, roar, awaken, appeal to, summon, warning Reasons for refusal 1. Not ready 2. Unwilling 3. Unprepared 4. Fear 5. Lacks confidence 6. Unsure 7. Overwhelmed 8. Modesty 9. Secrecy
- List three really good reasons for your dream prospect to refuse your call to action. Write a line to scare them into action (PUSH) Write a line to motivate them into action (PULL)
- Write a line to scare them into action (PUSH) Write a line to motivate them into action (PULL)
- Write a line to motivate them into action (PULL)
- Write a line to scare them into action (PUSH)