The document provides tips for generating job leads and conducting cold calls to employers as part of an outreach effort. It recommends pursuing referrals, prior placements, networking contacts, and job postings. For cold calls, it advises researching companies, crafting a script, practicing delivery, and being prepared to address objections. The sample script introduces the caller, thanks the employer for their time, and asks for a 30 minute meeting to learn about their employment needs and how prequalified candidates could be provided at no cost.