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Ten Slides in Ten Minutes:
Thinking about Practical and Pertinent Presentations
[Capturing the Hearts and Minds of Pros...
Relevant Presentations ‘Resonate’ with the Audience
• They Connect Throughout
• They are Understood with Ease

• They Leav...
The Magnificent Seven: Practical Rules of Presentations
1. There are No ‘Hard & Fast’ Rules – Just ensure the Objective is...
Not Connecting to an Audience can be Disastrous
A Common Vision
with the Audience

Barrier
created by a
weak
connection
Ev...
The Structure of the Presentation must be Relevant to the Audience
Rule: Do not overcomplicate your presentation

1. Intro...
A Professional Presentation is a Journey
Present
Practice

Produce
Plan
Prepare

Do not end up wondering how you got to wh...
Ensure You Have Defined Checklists for Each Phase
Present
Practice

Produce
Plan
Prepare

• Know the
audience
• Know the
v...
Remember that with a Critic – That’s All They Can Do
Present
Practice

Produce
Plan
Prepare

• Know the
audience
• Know th...
Continuous Improvement is Supported by Lessons Learned Exercises
Some Points from Actual Lessons Learned Exercises:
 Pres...
Closing & Some Extra Stuff
• Be True to Yourself & Hone Your Presentation Skills at every Opportunity
• Be Well-Prepared; ...
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Ten slides in Ten Minutes - Thinking about Practical and Pertinent Presentations

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A few thoughts on what really constitutes practical and pertinent presentations.

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Ten slides in Ten Minutes - Thinking about Practical and Pertinent Presentations

  1. 1. SS Ten Slides in Ten Minutes: Thinking about Practical and Pertinent Presentations [Capturing the Hearts and Minds of Prospects & Clients] Presented by: Bill Graham APM.APMP bill.graham@sales-synthesis.co.za January, 2014
  2. 2. Relevant Presentations ‘Resonate’ with the Audience • They Connect Throughout • They are Understood with Ease • They Leave No Questions Unanswered • They Create Positive and Memorable Experiences • They Ensure the Audience Leaves with a Positive Message. Delivery Relevance Source: www.sales-synthesis.co.za Receptive Gap Audience Perception Moment of Truth 2
  3. 3. The Magnificent Seven: Practical Rules of Presentations 1. There are No ‘Hard & Fast’ Rules – Just ensure the Objective is Accomplished 2. Glitzy Graphics, Animation & Colour are secondary to the Message 3. There Must be a Crisp & Clear understanding of the Journey 4. Each Slide in the Deck Must be numbered (for Reference Purposes) 5. The Audience must not be able to ask ‘So What ?’ to any Point 6. The Audience must not be able to say ‘Prove It !’ to any Point 7. Both the Audience and the Presenter Must be Relaxed. Source: www.sales-synthesis.co.za 3
  4. 4. Not Connecting to an Audience can be Disastrous A Common Vision with the Audience Barrier created by a weak connection Evolution of Connectivity Connectivity Mountain Connectivity Molehill Resonating with the Audience Crafted for Audience Type Riddled with Irrelevancy Back-Pocket Presentation Source: www.sales-synthesis.co.za Dated Relevant 4
  5. 5. The Structure of the Presentation must be Relevant to the Audience Rule: Do not overcomplicate your presentation 1. Introduction • Speaker Credentials • Housekeeping • Agenda 2. Management Summary High level: • Summary of Key Points • Conclusion & Recommendations 3. Body of the Presentation 4. Conclusions and Recommendations Source: www.sales-synthesis.co.za • Golden Thread • Robust ‘Selling Points’ • Cultivation of Interest • Review of the ‘Selling Points’ • Driving home the Message/s • Defining the Way Forward 5
  6. 6. A Professional Presentation is a Journey Present Practice Produce Plan Prepare Do not end up wondering how you got to where you are… Source: www.sales-synthesis.co.za Source: WPCO 6
  7. 7. Ensure You Have Defined Checklists for Each Phase Present Practice Produce Plan Prepare • Know the audience • Know the venue & facilities • Identify Tools • Define the Objective • Script the Journey • Allocate time • First pass at the message/s • Create the template • Allocate key messages to each slide • Build the slide deck • Let each title be a message • Undertake ‘Silent talk through/s’ • Anticipate the Audience Questions • Test facilities at venue • Update presentation if any problems (e.g. font size, colour) • Perform • Undertake any actions • Analyse feedback Continuous Improvement Presentation Skills Source: www.sales-synthesis.co.za 7
  8. 8. Remember that with a Critic – That’s All They Can Do Present Practice Produce Plan Prepare • Know the audience • Know the venue & facilities • Identify Tools Source: www.sales-synthesis.co.za • Define the Objective • Script the Journey • Allocate time • First pass at the message/s • Create the template • Allocate key messages to each slide • Build the slide deck • Let each title be a message • Undertake ‘Silent talk through/s’ • Anticipate the Audience Questions • Test facilities at venue • Update presentation if any problems (e.g. font size, colour) • Perform • Undertake any actions • Analyse feedback Continuous Improvement Notes: 1. Do not get too despondent if there is criticism… Just remember that the audience didn’t present (& probably can’t) 2. Think of the superstars who regularly get panned by the critics but still walk away with $ millions 8
  9. 9. Continuous Improvement is Supported by Lessons Learned Exercises Some Points from Actual Lessons Learned Exercises:  Presentation Crafting Process: o Documented processes not followed operationally o No standard templates, checklists etc.  Undefined/Uncommunicated Messages: o Limited number tabled for consideration o None available as standard collateral  ‘Golden Threads’ and/or ‘Value Propositions’: o Generic – rather than developed for specific audience o Too many conflicting messages  Content Crafting: Use or be Abused o Knowledge Gaps  Quality Assurance: o No time to undertake content completeness o No testing of content relevancy Source: www.sales-synthesis.co.za 9
  10. 10. Closing & Some Extra Stuff • Be True to Yourself & Hone Your Presentation Skills at every Opportunity • Be Well-Prepared; Be Well-Prepared; Be Well-Prepared: o Love your presentation material o Know your subject matter • Be Confident • Be Believable • Have Fun Source: www.sales-synthesis.co.za 10

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