Logo Design

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Logo Design

  1. 1. Logo design process overview Step 1 - Client meeting Step 2 - Brainstorming Step 3 - Rough sketches Step 4 - Draft sketches Step 5 - Prepare artwork Step 6 - Final artwork
  2. 2. 1 Client meeting <ul><li>▪ What are the clients’ ideas for the logo? </li></ul>Client: “I want to put these two ideas together, basically have the ‘Endless Pools’ and the ‘Swim Lessons’ merge into one indoor “Swim Lab & Rehab”. The design I have in mind is a simple line of a swimmer. I will fax the drawing to you.”
  3. 3. 1 Client meeting <ul><li>▪ What are the clients’ ideas for the logo? </li></ul>
  4. 4. 1 Client meeting <ul><li>▪ Who are they are trying to communicate with? </li></ul>Client: “We would put together lessons for swimmers of all ages and abilities i.e. triathletes to beginner swimmers in a safe controlled environment (warm water).”
  5. 5. 1 Client meeting <ul><li>▪ How will it be used—print, web, video, etc.? </li></ul>Client: “We need to produce a Web site, ads, brochures and flyers using color and black and white art.”
  6. 6. 1 Client meeting <ul><li>▪ What text must be included in the logo design? </li></ul>Client: “ Swim Lab & Rehab” “ Swim Faster: Faster”
  7. 7. 1 Client meeting <ul><li>▪ What key words describe the business? </li></ul>- Olympic - Swimming - Water - Training - Endless pools - Swim lessons - Triathletes - Beginner swimmers - Safe, controlled environment
  8. 8. 2 Brainstorming <ul><li>▪ Expand list of client keywords </li></ul>Olympic Swimming Water Training Endless pools Swim lessons Triathletes Beginner swimmers Safe controlled environment Champion Wave Fast Exercise Scientific Expert Dolphin-like Instruction Hands-on
  9. 9. 2 Brainstorming <ul><li>▪ Use key words and synonyms to find and develop visual elements </li></ul>
  10. 10. 3 Rough sketches <ul><li>▪ Prepare logo sketches using pencil and paper </li></ul><ul><li>▪ Sketch variations on each idea </li></ul>
  11. 11. 4 Draft sketches <ul><li>▪ Select some fonts to try out based on your sketches </li></ul>
  12. 12. 4 Draft sketches <ul><li>▪ Based on the sketches prepare some graphic elements in black and white </li></ul>
  13. 13. 4 Draft sketches <ul><li>▪ Combine the type and graphic elements in different ways </li></ul>
  14. 14. 4 Draft sketches <ul><li>▪ Present your ideas to the client for feedback </li></ul><ul><li>▪ If the client is not satisfied return to step 2 </li></ul>
  15. 15. 5 Prepare artwork <ul><li>▪ Select sketches that you and the client prefer </li></ul><ul><li>▪ Choose some color combinations </li></ul>
  16. 16. 5 Prepare artwork <ul><li>▪ Try different combinations of color, graphics and fonts </li></ul>
  17. 17. 5 Prepare artwork <ul><li>▪ Test the designs at different sizes </li></ul>
  18. 18. 5 Prepare artwork <ul><li>▪ Present these ideas to the client </li></ul>
  19. 19. 6 Final artwork <ul><li>▪ Prepare versions for print, web, etc. </li></ul><ul><li>▪ Prepare color and B/W versions </li></ul><ul><li>▪ Test designs on a B/W printers, color printers, web pages </li></ul>

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