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Speak To Sell
Wisma GKBI
7 September 2016
Building engaging content
Learned some of our proven methods
After 5pm
Engage your audience
How people present
A – One week: Night before
B – Use old slides
C – Bluff
D – Prepare but run out of time
A Typical Presentation
It’s an audience thing
Presentation
My audience, 

their presentation
Presenter’s point of view
Presentation
Past
X
END
Presentation X
START
FUTURE
Audience’s point of view
Different Points of View
A Typical Presentation
Our feature Your benefit
Different interests
Features Vs Benefits
Presenter’s point of view
Presentation
Past
X
END
Presentation X
START
Future
Audience’s point of view
Different Points of View
FEATURES
AFTERS
"Kodak doesn’t sell film, It
sells memories."
George Eastman - Founder
Most common afters
Most common afters
Time saved
Income increase
Risk reduction
Expenditure reduction
Stress relief
Getting straight to the
point
The untold secret about concentration
The untold secret about concentration
The untold secret about concentration
Attention-Recall
Time
What will your audience remember?
R A Pesults udience reparation
How to make it happen
How to make it happen (R A P)
Features or Reasons achieving
your purpose
AFTER
Number
That’s good for you because….
What are you trying to achieve after your
presentation?

(What, Why, When, Where, How, Who)
I want my client to pay for our next training
to be in CEO Suite instead of the office
Audience
(Nameand
Title)
Time saved
Income Increase
Risk Reduction
Expenditure reduction
Stress relief
How to make it happen (R A P)
Features or Reasons achieving
your purpose
AFTER
Number
That’s good for you because….
More participants for each session E You will save money
Better feedback from participants I You will look good to your boss
Out-source all the logistics and
support
R You can concentrate on other priorities
What are you trying to achieve after your
presentation?

(What, Why, When, Where, How, Who)
I want my client to pay for our next training
to be in CEO Suite instead of the office
Audience
(Nameand
Title)
Time saved
Income Increase
Risk Reduction
Expenditure reduction
Stress relief
Ibu Theresia - HRD
60 seconds
elevator pitches
How to make it happen (R A P)
How to make it happen (R A P)
Features or Reasons achieving
your purpose
AFTER
Number
That’s good for you because….
More participants for each session E You will save money
Better feedback from participants I You will look good to your boss
Out-source all the logistics and
support
R You can concentrate on other priorities
Ibu Theresia, I have a great solution for your next training which will allow
your company to save money, to get top feedbacks from the participants
and all this worry free for you. Would you be interested in know how?
What are you trying to achieve after your
presentation?

(What, Why, When, Where, How, Who)
I want my client to pay for our next training
to be in CEO Suite instead of the office
Audience
(Nameand
Title)
Time saved
Income Increase
Risk Reduction
Expenditure reduction
Stress relief
Ibu Theresia - HRD
FEATURES
•Long Lasting: 2-3 km ink
•Weighs only 5.8g
•Estimated shelf life 3 years
•Colorful Cap shows Ink Color
•Easy Glide: Feel the Smoothness
•Quick drying
•Hexagonal shape
•Clear barrel: visible ink supply
•Cap and plug color matches ink color
•Ventilated cap:ISO 11540 / BS 7272-1
standard
•Made in Europe
•Retail Price only IDR. 65.000
SCENARIOS
1. You are The Pen Company Representative marketing product to Purchasing Manager at Carrefour Warehouse
2. Convince Your office manager that your company should stock the pen
3. You are Retail sales director. Convince Your Board of directors that we should import and market the pen
Position and body dynamics
Face your audience
Position and body dynamics
Do not stay static.
Move !!!
Tone and speed
Change tones
Tone and speed
Voice speed and
silences
Public Speaking
Techniques
The rule of 3
The Rule of 3 “Eat Pray Love”
“The good the bad and the ugly”
Engagement Ring, Wedding Ring, Suffering
The Rule of 3
The rule of 3
CRM 2.0 - Product
Presentation
Engage your customers in
one click
Decrease your operational
costs.
Save 25 Million dollars
this year.
How to improve our
processes
Better, faster, safer.
Impacting Titles and Road Map Titles
Creating a hunger
Keep smiling
Tricks and Tips to keep your audience with you
Facts tell, stories sell
Tricks and Tips to keep your audience with you
Use humour
Tricks and Tips to keep your audience with you
Interact with your
audience
Tricks and Tips to keep your audience with you

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Speak to Sell - 7 September 2016

  • 1. Speak To Sell Wisma GKBI 7 September 2016
  • 2. Building engaging content Learned some of our proven methods After 5pm Engage your audience
  • 3.
  • 4.
  • 5. How people present A – One week: Night before B – Use old slides C – Bluff D – Prepare but run out of time
  • 7. It’s an audience thing Presentation
  • 8. My audience, 
 their presentation
  • 9.
  • 10. Presenter’s point of view Presentation Past X END Presentation X START FUTURE Audience’s point of view Different Points of View
  • 12. Our feature Your benefit Different interests
  • 14. Presenter’s point of view Presentation Past X END Presentation X START Future Audience’s point of view Different Points of View FEATURES AFTERS
  • 15. "Kodak doesn’t sell film, It sells memories." George Eastman - Founder
  • 16.
  • 18. Most common afters Time saved Income increase Risk reduction Expenditure reduction Stress relief
  • 19. Getting straight to the point
  • 20. The untold secret about concentration
  • 21. The untold secret about concentration
  • 22. The untold secret about concentration
  • 24. R A Pesults udience reparation How to make it happen
  • 25. How to make it happen (R A P) Features or Reasons achieving your purpose AFTER Number That’s good for you because…. What are you trying to achieve after your presentation?
 (What, Why, When, Where, How, Who) I want my client to pay for our next training to be in CEO Suite instead of the office Audience (Nameand Title) Time saved Income Increase Risk Reduction Expenditure reduction Stress relief
  • 26. How to make it happen (R A P) Features or Reasons achieving your purpose AFTER Number That’s good for you because…. More participants for each session E You will save money Better feedback from participants I You will look good to your boss Out-source all the logistics and support R You can concentrate on other priorities What are you trying to achieve after your presentation?
 (What, Why, When, Where, How, Who) I want my client to pay for our next training to be in CEO Suite instead of the office Audience (Nameand Title) Time saved Income Increase Risk Reduction Expenditure reduction Stress relief Ibu Theresia - HRD
  • 27. 60 seconds elevator pitches How to make it happen (R A P)
  • 28. How to make it happen (R A P) Features or Reasons achieving your purpose AFTER Number That’s good for you because…. More participants for each session E You will save money Better feedback from participants I You will look good to your boss Out-source all the logistics and support R You can concentrate on other priorities Ibu Theresia, I have a great solution for your next training which will allow your company to save money, to get top feedbacks from the participants and all this worry free for you. Would you be interested in know how? What are you trying to achieve after your presentation?
 (What, Why, When, Where, How, Who) I want my client to pay for our next training to be in CEO Suite instead of the office Audience (Nameand Title) Time saved Income Increase Risk Reduction Expenditure reduction Stress relief Ibu Theresia - HRD
  • 29. FEATURES •Long Lasting: 2-3 km ink •Weighs only 5.8g •Estimated shelf life 3 years •Colorful Cap shows Ink Color •Easy Glide: Feel the Smoothness •Quick drying •Hexagonal shape •Clear barrel: visible ink supply •Cap and plug color matches ink color •Ventilated cap:ISO 11540 / BS 7272-1 standard •Made in Europe •Retail Price only IDR. 65.000 SCENARIOS 1. You are The Pen Company Representative marketing product to Purchasing Manager at Carrefour Warehouse 2. Convince Your office manager that your company should stock the pen 3. You are Retail sales director. Convince Your Board of directors that we should import and market the pen
  • 30. Position and body dynamics Face your audience
  • 31. Position and body dynamics Do not stay static. Move !!!
  • 33. Tone and speed Voice speed and silences
  • 35. The rule of 3 The Rule of 3 “Eat Pray Love” “The good the bad and the ugly” Engagement Ring, Wedding Ring, Suffering
  • 36. The Rule of 3 The rule of 3
  • 37. CRM 2.0 - Product Presentation Engage your customers in one click Decrease your operational costs. Save 25 Million dollars this year. How to improve our processes Better, faster, safer. Impacting Titles and Road Map Titles Creating a hunger
  • 38. Keep smiling Tricks and Tips to keep your audience with you
  • 39. Facts tell, stories sell Tricks and Tips to keep your audience with you
  • 40. Use humour Tricks and Tips to keep your audience with you
  • 41. Interact with your audience Tricks and Tips to keep your audience with you