Everest Spice

1. 1
Bibhudutta Tripathy

2. 17/08/2022
2
CONTENTS
❖ INTRODUCTION
❖ COMPANY PROFILE
❖ MARKETING STRATEGY
❖ SWOT ANALYSIS
❖ TAGLINE
❖ SUCCESSFUL
❖ GOAL
❖ CONCLUSION

3. 17/08/2022
3
INTRODUCTION
➢ Industry – Food
➢ Headquarters – Mumbai, Maharashtra, India
➢ Products - Spices

4. 17/08/2022
4
COMPANY PROFILE
➢ Founded – 2020
➢ Founder – Vadilal Shah
➢ Turnover – 370 crore (3.705 billion)
➢ Brand Ambassador – Amitabh Bachhan

5. 17/08/2022
5
MARKETING STRATEGY
➢ Aggressive & Selective pricing strategy
➢ Focused on TV advertisement
➢ Worldwide & popular brand in the UK, US, Africa,
Australia, Singapore etc.

6. 17/08/2022
6
SWOT ANALYSIS
➢ Strengths
➢ Weaknesses
➢ Opportunities
➢ Threats

7. 17/08/2022
7
TAGLINE
➢ “Taste Mein Best Mommy aur Everest”
➢ “Jo khana ko banaye maa ki haath ka khana”

8. 17/08/2022
8
SUCCESSFUL
➢ Superbrands award 5 time in the years,
2003, 2006, 2009, 2012 and 2015.

9. 17/08/2022
9
GOAL
➢ The perfect taste in food and win her
appreciation for the same

10. Presentation title
10
CONCLUSION
➢ Pure spices will always be an Integral part of Indian
kitchens.
➢ Every cuisine is different & depends on the state, zone,
climate, cooking method community, and Everest promises
to satisfy each of the consumer’s changing tastes.

11. 17/08/2022
11

12. 17/08/2022
12