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Keynote address and Expert Panel QandA Facilitation at Independent Brewers Association - Australian Craft Brewers Conference in Adelaide in July 2017.
Topics covered included:
1) Stage 1 - Market Opportunity Index - Where to go? 1st, 2nd, 3rd...
2) Stage 2 - Route to Market? How to Enter? Market entry models from ex/import to contractual to investment modes of market entry
3) Stage 3 - When to Enter? Sustainable (Profitable) Investment of Scarce Resources $/people/time
Followed by Expert Panel QandA with Australian Independent Brewers
Callum Reeves @KaijuBeer
Corinna Steeb @PrancingPony
Mazen Hajjar @HawkersBeer
Ben Giles @Austrade