Delivered virtually at Brighton SEO in October 2020

1. 1
Personalised Co Consumer
Hybrid App & Web Admin
22/07/2020
V1.1
Brighton SEO
How to run campaigns and client
accounts using Scrum

2. Hi, I’m Bethan
Marketing Director
Netsells
@BethanVincent

3. We see the
deliverables in two
core components…
3
What the hell is Scrum?
@BethanVincent #BrightonSEO

4. 🔹 Timeboxed
🔹 Iterative
🔹 Incremental
@BethanVincent #BrightonSEO

5. Product
Backlog
Sprint
Backlog
Sprint
Deliverables
@BethanVincent #BrightonSEO

6. How do we make a
software delivery
process work for
marketing?
@BethanVincent #BrightonSEO

7. We see the
deliverables in two
core components…
7
Team Roles
@BethanVincent #BrightonSEO

8. @BethanVincent #BrightonSEO
Scrum
Master
Scrum
Team
Product
Owner

9. Product Owner
=
Account Owner
@BethanVincent #BrightonSEO
Scrum
Master
Product
Owner
Scrum
Team

10. Scrum Master
=
Team Coach
@BethanVincent #BrightonSEO
Scrum
Master
Product
Owner
Scrum
Team

11. Scrum Team
=
Marketing Team
@BethanVincent #BrightonSEO
Scrum
Master
Product
Owner
Scrum
Team

12. Stakeholders:
Anyone with a vested interest in the
end result
@BethanVincent #BrightonSEO

13. We see the
deliverables in two
core components…
13
Breaking down and delivering the work
@BethanVincent #BrightonSEO

14. Client
Backlog
Sprint
Backlog
Sprint
Deliverables
@BethanVincent #BrightonSEO

15. Client Backlog
Epic
Story
Task
@BethanVincent #BrightonSEO

16. Epics:
Business objectives
@BethanVincent #BrightonSEO

17. Example:
As a company we would like to grow
organic visits by 70% in Q3/4 2020
@BethanVincent #BrightonSEO

18. Stories:
Campaigns or large bodies of work
@BethanVincent #BrightonSEO

19. Example:
We would like to create product
pages that are more detailed, better
optimised and target key searches
@BethanVincent #BrightonSEO

20. Tasks:
Discrete Deliverables
@BethanVincent #BrightonSEO

21. Example:
Audit and improve product pages in
/activewear/leggings
@BethanVincent #BrightonSEO

22. We see the
deliverables in two
core components…
22
Every task has Acceptance Criteria
(a list of what done looks like)
@BethanVincent #BrightonSEO

23. We see the
deliverables in two
core components…
23
Clients and Scrum
@BethanVincent #BrightonSEO

24. ✅ Outcome optimised
✅ Speed
✅ Flexibility
@BethanVincent #BrightonSEO

25. 🚨 Collaborative
🚨 Requires experience
🚨 Flexibility
@BethanVincent #BrightonSEO

26. Two Workstream Approach
📍Fixed Workstream
📉 Dynamic Workstream
@BethanVincent #BrightonSEO

27. We see the
deliverables in two
core components…
27
Scrum is not as effective with start-ups
(in our experience)
@BethanVincent #BrightonSEO

28. We see the
deliverables in two
core components…
28
Important to remember:
Scrum is iterative by design
@BethanVincent #BrightonSEO

29. We see the
deliverables in two
core components…
29
Thank you!
🔗 netsells.co.uk
@bethanvincent
SLIDESHARE.NET/BETHANVINCENT
@BethanVincent #BrightonSEO