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Sales Enablement Success at Symantec

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Director of Sales Enablement discusses the secret behind the sales enablement success at Symantec and BlueCoat

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Sales Enablement Success at Symantec

  1. 1. Sales Enablement Success at Symantec @mindtickle #MTWEBINAR
  2. 2. Allow Me to Introduce Myself @mindtickle #MTWEBINAR • Director, Global Sales Enablement & Product Evaluations at Symantec • Responsible for Global Sales Enablement functions that include field sales, inside sales and partnership programs • Lead Symantec’s Enterprise Product Evaluations program • Previously held enablement and operational roles at Blue Coat, helping to drive successful onboarding and sales programs
  3. 3. Agenda for Today @mindtickle #MTWEBINAR • How BlueCoat leveraged MindTickle as we grew our sales team • The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data driven sales enablement is important for maximizing sales effectiveness
  4. 4. Symantec | At a Glance @mindtickle #MTWEBINAR 175M endpoints under protection 9 SOCs threat response centers 3500+ R&D engineers 350,000+ customers worldwide $5B annual revenue 2100+ patents
  5. 5. Symantec | Sales Enablement’s Role @mindtickle #MTWEBINAR We Empower Sales Teams to Be Successful We Drive Enablement – Not Just Training Our Team Structure & Partnership Ecosystem are Instrumental We Believe in the Power of Proper Onboarding
  6. 6. How BlueCoat Leveraged MindTickle As We Grew Our Sales Team @mindtickle #MTWEBINAR
  7. 7. Growing Blue Coat’s Sales Team with MindTickle @mindtickle #MTWEBINAR
  8. 8. The Importance of Sales Enablement During Symantec’s Acquisition of Blue Coat @mindtickle #MTWEBINAR
  9. 9. Sales Enablement Amidst the Acquisition @mindtickle #MTWEBINAR Audience Clarity & Targeting Was Difficult Two Sales Forces Trying to Ramp Up Everybody Had Something to Communicate SFDC x 2
  10. 10. How Symantec is Using MindTickle @mindtickle #MTWEBINAR
  11. 11. How Symantec is Using MindTickle @mindtickle #MTWEBINAR Onboarding Quick Updates Coaching Surveys & Feedback
  12. 12. Why Data Driven Sales Enablement is Important for Maximizing Sales Effectiveness @mindtickle #MTWEBINAR
  13. 13. Using Analytics to Refine Our Approach @mindtickle #MTWEBINAR
  14. 14. Using Data to Maximize Sales Effectiveness @mindtickle #MTWEBINAR
  15. 15. @mindtickle #MTWEBINAR A Purpose Built Platform that Powers End to End Sales Readiness Trusted by the best sales teams: Couchbase, AppDynamics, Nutanix, Cloudera, Fuze, MuleSoft, Forescout, Symantec, and more!
  16. 16. Questions? @mindtickle #MTWEBINAR
  17. 17. Where to find more Sales Enablement Best Practices? @mindtickle #MTWEBINAR To learn best practices from leading sales enablement teams checkout www.mindtickle.com Learn more about onboarding, coaching, training and certifications from our knowledge center. Listen to sales enablement professionals sharing best practices and solutions to common enablement challenges. Watch sales and sales enablement leaders sharing growth hacks and tips from personal experiences in hyper growth organizations Ebooks and Whitepapers Sales Excellence Podcast Live and On-Demand Webinars
  18. 18. @mindtickle #MTWEBINAR Thank You!

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