The document summarizes changes in book publishing between 1907 and 2015, including a rise in self-published books. It then discusses factors authors should consider for traditional versus self-publishing, such as control, timelines, financial arrangements, and required skill levels. Key details include over 300,000 traditionally published books in 2014, 725,000 self-published in 2015, and the total number of books in print reaching 13 million.

3. 1907: 9, 260 books published

4. 1. The way we WRITE books changed.

5. 1. The way we write books changed.
2. The way we BUY and SELL books changed.

6. 1. The way we write books changed.
2. The way we buy books changed.
3. The way we MAKE books changed.

7. 2014: 304,912 books traditionally published
2015: 725,000 books self published
13 MILLION TOTAL BOOKS IN PRINT

9. Why do YOU want to get
published?

12. 1. A focus on the bottom line

13. 1. A focus on the bottom line
2. High quality

14. 1. A focus on the bottom line
2. High quality
3. Existing Author Platform

15. 1. A focus on the bottom line
2. High quality
3. Existing Author Platform
4. High staff turnover

16. 1. A focus on the bottom line
2. High quality
3. Wants existing author platform
4. High staff turnover
5. 12-18 months to publication

17. 6. Requires agents.

18. 6. Requires agents.
7. Makes money selling books to readers.

19. 6. Requires agents.
7. Makes money selling books to readers.
8. Higher sales expectations, higher advances.

20. 6. Requires agents.
7. Makes money selling books to readers.
8. Higher sales expectations, higher advances.
9. Publisher has final say in cover, title, date.

21. 6. Requires agents.
7. Makes money selling books to readers.
8. Higher sales expectations, higher advances.
9. Publisher has final say in cover, title, date.
10. Very low risk

23. 1. Follows traditional publishing model (advance and
royalty, profits from book sales)

24. 1. Follows traditional publishing model (advance and
royalty, profits from book sales)
2. Publishing quality varies

25. 1. Follows traditional publishing model (advance and
royalty)
2. Publishing quality varies
3. More personal, level of attention varies

26. 1. Follows traditional publishing model (advance and
royalty)
2. Publishing quality varies
3. More personal, level of attention varies
4. Target specific audiences/sales channels

27. 1. Follows traditional publishing model (advance and
royalty)
2. Publishing quality varies
3. More personal, level of attention varies
4. Target specific audiences
5. 6-12 months to publication

28. 1. Follows traditional publishing model (advance and
royalty)
2. Publishing quality varies
3. More personal, level of attention varies
4. Target specific audiences
5. 6-12 months to publication
6. Smaller expectations for success

29. 1. Follows traditional publishing model (advance and
royalty)
2. Publishing quality varies
3. Level of attention varies
4. Target specific audiences
5. 6-12 months to publication
6. Smaller numbers for success
7. Agents are not always required

30. If your priorities are to…
 Work with professionals who can make and distribute books
 Work with a partner that will invest resources in turning an
idea into a product
 Have better access to brick and mortar bookstores
 Share marketing tasks
AND you are…
 Willing to share the profits
 Patient
 Eager for professional collaboration

31. Paper Book:
 Retailer: 50%
 Author: 10-15% hardcover; 7.5% paperback
 Publisher: 35-42%
◦ Includes hard costs of paper, printing, binding, shipping,
and storing
Ebook:
 Retailer: 30%
 Author: 17.5% (25% of net)
 Publisher: 52.5%
Note: These are averages for comparison only. Specific contracts
may vary.

32. Hardcover: $24.00
 Retailer: $12.00
 Author: $3.00 (minus $.45 agent commission)
 Publisher: $9.00
◦ Includes hard costs of paper, printing, binding, shipping,
and storing: $3-5
Ebook: $9.99
 Retailer: $2.99
 Author: $1.75
 Publisher: $5.25
Note: These are averages for comparison only. Specific contracts
may vary.

34. Subsidy Publishing Businesses…

36.  Editing
◦ Developmental
◦ Line/Copy
◦ Proofreading
Northwest Independent Editors Guild:
www.edsguild.org

37.  Editing
 Decide format
Print? Ebook? Both?

38.  Editing
 Decide format
 Registration and copyright
www.isbn.org

39.  Editing
 Decide format
 Registration and copyright
 Design (Cover and Interior)

40.  Editing
 Decide format
 Registration and copyright
 Design (Cover and Interior)
 Printing

41.  Editing
 Decide format
 Registration and copyright
 Design (Cover and Interior)
 Printing
 Ebook

42.  Editing
 Decide format
 Registration and copyright
 Design (Cover and Interior)
 Printing
 Ebook
 Marketing and Promotion

43.  Steep learning curve

44.  Steep learning curve
 Total control of pricing, discounts, and profit

45.  Steep learning curve
 Total control of pricing, discounts, and profit
 Total control of package

46.  Steep learning curve
 Total control of pricing, discounts, and profit
 Total control of package
 Control of timing (24-48 hours after files
uploaded; 1 week with print proof copy)

47.  Steep learning curve
 Total control of pricing, discounts, and profit
 Total control of package
 Control of timing (24-48 hours after files
uploaded; 1 week with print proof copy)
 Publishing quality varies

48.  Helpful, supportive, knowledgeable
contractors

49.  Helpful, supportive, knowledgeable
contractors
 Some stigma (less with independent imprint)

50.  Helpful, supportive, knowledgeable
contractors
 Some stigma (less with independent imprint)
 Ability to adapt quickly

51.  Helpful, supportive, knowledgeable
contractors
 Some stigma (less with independent imprint)
 Ability to adapt quickly
 Highest dollar return per book

52. Paper Book:
 Retailer: 50%
 POD Printer (IngramSpark): $.90 + $.013/page
◦ Includes hard costs of paper, printing, binding, and
shipping
 Author/Publisher gets the rest
Ebook:
 Retailer: 30%
 Author/Publisher: 70%
Note: These are averages for comparison only.

53. Paper Book: 300 pages, list price $15.99
 Retailer: $7.99
 POD Printer (IngramSpark): $4.80
◦ Includes hard costs of paper, printing, binding, and shipping
 Author/Publisher: $3.20
CreateSpace: Amazon sale nets Author/Publisher $5.14;
through other vendors: $1.94
Ebook: $2.99
 Retailer: $.90
 Author/Publisher: $2.09
Note: These are averages for comparison only.

57.  Are they selective?

58.  Are they selective?
 Are they publishing books that you would
read?

59.  Are they selective?
 Are they publishing books that you would
read?
 Are their costs for services competitive?

60.  Are they selective?
 Are they publishing books that you would
read?
 Are their costs for services competitive?
 Are their book prices competitive (if relevant)?

61.  Are they selective?
 Are they publishing books that you would
read?
 Are their costs for services competitive?
 Are their book prices competitive (if relevant)?
 Do you trust their staff and leadership?

62.  Are they selective?
 Are they publishing books that you would
read?
 Are their costs for services competitive?
 Are their book prices competitive (if relevant)?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?

63.  Are they selective?
 Are they publishing books that you would
read?
 Are their costs for services competitive?
 Are their book prices competitive (if relevant)?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 Is there a clear way to end the contract?

64.  Writer Beware:
http://www.sfwa.org/other-resources/for-
authors/writer-beware/
 Preditors & Editors:
http://pred-ed.com/

65. http://bethjusino.com
(Click Resources for link to this slideshow and many of the
services mentioned)
bethjusino@gmail.com
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