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You Wrote a Book: Now What?

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This workshop takes an unbiased and unvarnished look at a modern writer’s publishing options, from “Big 5” traditional publishers to small presses to self publishing (with or without the support of service companies) to “hybrid” and other emerging models. Taught by a publishing professional who appreciates both sides of the fence, this class gets past the hype and examines pros and cons of each choice, realistic costs and income potential, as well as scams and pitfalls to avoid. Most importantly, it helps writers seeking publication understand their own goals, strengths, and how to make a decision that's best for them.

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You Wrote a Book: Now What?

  1. 1. 1907: 9, 260 books published
  2. 2. 1. The way we WRITE books changed.
  3. 3. 1. The way we write books changed. 2. The way we BUY and SELL books changed.
  4. 4. 1. The way we write books changed. 2. The way we buy books changed. 3. The way we MAKE books changed.
  5. 5. 2014: 304,912 books traditionally published 2015: 725,000 books self published 13 MILLION TOTAL BOOKS IN PRINT
  6. 6. Why do YOU want to get published?
  7. 7. 1. A focus on the bottom line
  8. 8. 1. A focus on the bottom line 2. High quality
  9. 9. 1. A focus on the bottom line 2. High quality 3. Existing Author Platform
  10. 10. 1. A focus on the bottom line 2. High quality 3. Existing Author Platform 4. High staff turnover
  11. 11. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform 4. High staff turnover 5. 12-18 months to publication
  12. 12. 6. Requires agents.
  13. 13. 6. Requires agents. 7. Makes money selling books to readers.
  14. 14. 6. Requires agents. 7. Makes money selling books to readers. 8. Higher sales expectations, higher advances.
  15. 15. 6. Requires agents. 7. Makes money selling books to readers. 8. Higher sales expectations, higher advances. 9. Publisher has final say in cover, title, date.
  16. 16. 6. Requires agents. 7. Makes money selling books to readers. 8. Higher sales expectations, higher advances. 9. Publisher has final say in cover, title, date. 10. Very low risk
  17. 17. 1. Follows traditional publishing model (advance and royalty, profits from book sales)
  18. 18. 1. Follows traditional publishing model (advance and royalty, profits from book sales) 2. Publishing quality varies
  19. 19. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies
  20. 20. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences/sales channels
  21. 21. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-12 months to publication
  22. 22. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-12 months to publication 6. Smaller expectations for success
  23. 23. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. Level of attention varies 4. Target specific audiences 5. 6-12 months to publication 6. Smaller numbers for success 7. Agents are not always required
  24. 24. If your priorities are to…  Work with professionals who can make and distribute books  Work with a partner that will invest resources in turning an idea into a product  Have better access to brick and mortar bookstores  Share marketing tasks AND you are…  Willing to share the profits  Patient  Eager for professional collaboration
  25. 25. Paper Book:  Retailer: 50%  Author: 10-15% hardcover; 7.5% paperback  Publisher: 35-42% ◦ Includes hard costs of paper, printing, binding, shipping, and storing Ebook:  Retailer: 30%  Author: 17.5% (25% of net)  Publisher: 52.5% Note: These are averages for comparison only. Specific contracts may vary.
  26. 26. Hardcover: $24.00  Retailer: $12.00  Author: $3.00 (minus $.45 agent commission)  Publisher: $9.00 ◦ Includes hard costs of paper, printing, binding, shipping, and storing: $3-5 Ebook: $9.99  Retailer: $2.99  Author: $1.75  Publisher: $5.25 Note: These are averages for comparison only. Specific contracts may vary.
  27. 27. Subsidy Publishing Businesses…
  28. 28.  Editing ◦ Developmental ◦ Line/Copy ◦ Proofreading Northwest Independent Editors Guild: www.edsguild.org
  29. 29.  Editing  Decide format Print? Ebook? Both?
  30. 30.  Editing  Decide format  Registration and copyright www.isbn.org
  31. 31.  Editing  Decide format  Registration and copyright  Design (Cover and Interior)
  32. 32.  Editing  Decide format  Registration and copyright  Design (Cover and Interior)  Printing
  33. 33.  Editing  Decide format  Registration and copyright  Design (Cover and Interior)  Printing  Ebook
  34. 34.  Editing  Decide format  Registration and copyright  Design (Cover and Interior)  Printing  Ebook  Marketing and Promotion
  35. 35.  Steep learning curve
  36. 36.  Steep learning curve  Total control of pricing, discounts, and profit
  37. 37.  Steep learning curve  Total control of pricing, discounts, and profit  Total control of package
  38. 38.  Steep learning curve  Total control of pricing, discounts, and profit  Total control of package  Control of timing (24-48 hours after files uploaded; 1 week with print proof copy)
  39. 39.  Steep learning curve  Total control of pricing, discounts, and profit  Total control of package  Control of timing (24-48 hours after files uploaded; 1 week with print proof copy)  Publishing quality varies
  40. 40.  Helpful, supportive, knowledgeable contractors
  41. 41.  Helpful, supportive, knowledgeable contractors  Some stigma (less with independent imprint)
  42. 42.  Helpful, supportive, knowledgeable contractors  Some stigma (less with independent imprint)  Ability to adapt quickly
  43. 43.  Helpful, supportive, knowledgeable contractors  Some stigma (less with independent imprint)  Ability to adapt quickly  Highest dollar return per book
  44. 44. Paper Book:  Retailer: 50%  POD Printer (IngramSpark): $.90 + $.013/page ◦ Includes hard costs of paper, printing, binding, and shipping  Author/Publisher gets the rest Ebook:  Retailer: 30%  Author/Publisher: 70% Note: These are averages for comparison only.
  45. 45. Paper Book: 300 pages, list price $15.99  Retailer: $7.99  POD Printer (IngramSpark): $4.80 ◦ Includes hard costs of paper, printing, binding, and shipping  Author/Publisher: $3.20 CreateSpace: Amazon sale nets Author/Publisher $5.14; through other vendors: $1.94 Ebook: $2.99  Retailer: $.90  Author/Publisher: $2.09 Note: These are averages for comparison only.
  46. 46.  Are they selective?
  47. 47.  Are they selective?  Are they publishing books that you would read?
  48. 48.  Are they selective?  Are they publishing books that you would read?  Are their costs for services competitive?
  49. 49.  Are they selective?  Are they publishing books that you would read?  Are their costs for services competitive?  Are their book prices competitive (if relevant)?
  50. 50.  Are they selective?  Are they publishing books that you would read?  Are their costs for services competitive?  Are their book prices competitive (if relevant)?  Do you trust their staff and leadership?
  51. 51.  Are they selective?  Are they publishing books that you would read?  Are their costs for services competitive?  Are their book prices competitive (if relevant)?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?
  52. 52.  Are they selective?  Are they publishing books that you would read?  Are their costs for services competitive?  Are their book prices competitive (if relevant)?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  Is there a clear way to end the contract?
  53. 53.  Writer Beware: http://www.sfwa.org/other-resources/for- authors/writer-beware/  Preditors & Editors: http://pred-ed.com/
  54. 54. http://bethjusino.com (Click Resources for link to this slideshow and many of the services mentioned) bethjusino@gmail.com Please sign up for my mailing list!

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