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Understanding Your Publishing Choices

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An unbiased view of traditional publishing, self publishing, and emerging hybrid publishing options for fiction and nonfiction writers. Presented at BARN (Bainbridge Artisan Resource Network), June 17, 2017

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Understanding Your Publishing Choices

  1. 1. 1907: 9,260 books published
  2. 2. 1. The way we WRITE books changed.
  3. 3. 1. The way we write books changed. 2. The way we BUY and SELL books changed.
  4. 4. 1. The way we write books changed. 2. The way we buy books changed. 3. The way we MAKE books changed.
  5. 5. 2014: 304,912 books traditionally published 2015: 725,000 books self published 13 MILLION TITLES IN PRINT
  6. 6. Why do YOU want to get published?
  7. 7. 1. A focus on the bottom line
  8. 8. 1. A focus on the bottom line 2. High quality, very selective
  9. 9. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform
  10. 10. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform 4. High staff turnover
  11. 11. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform 4. High staff turnover 5. 12-18 months to publication
  12. 12. 6. Requires agents
  13. 13. 6. Requires agents 7. Higher sales expectations, higher advances
  14. 14. 6. Requires agents 7. Higher sales expectations, higher advances 8. Publisher has final say in cover, title, date
  15. 15. 6. Requires agents 7. Higher sales expectations, higher advances 8. Publisher has final say in cover, title, date 9. Very low risk
  16. 16. 1. Targets specific audiences
  17. 17. 1. Targets specific audiences 2. Follows traditional publishing model (advance and royalty, profits from book sales)
  18. 18. 1. Targets specific audiences 2. Follows traditional publishing model (advance and royalty, profits from book sales) 3. Publishing quality varies
  19. 19. 1. Targets specific audiences 2. Follows traditional publishing model (advance and royalty) 3. Publishing quality varies 4. More personal, level of attention varies
  20. 20. 1. Targets specific audiences 2. Follows traditional publishing model (advance and royalty) 3. Publishing quality varies 4. More personal, level of attention varies 5. 6-18 months to publication
  21. 21. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-18 months to publication 6. May not require agent
  22. 22. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-18 months to publication 6. May not require agent 7. Modest sales, lower advances
  23. 23. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-18 months to publication 6. May not require agent 7. Modest sales, lower advances 8. Open to more risk
  24. 24. If your priorities are to…  Work with professionals who can make and distribute books  Work with a partner that will invest resources in turning an idea into a product  Have better access to brick and mortar bookstores  Share marketing tasks AND you are…  Willing to share the profits  Patient  Eager for professional collaboration
  25. 25. Paper Book:  Retailer: 50%  Author: 10-15% hardcover; 7.5% paperback (Small press: 10-15% net)  Publisher: 35-42% ◦ Includes hard costs of paper, printing, binding, shipping, and storing Ebook:  Retailer: 30%  Author: 17.5% (25% of net)  Publisher: 52.5% Note: These are averages for comparison only. Specific contracts may vary.
  26. 26. Hardcover: $24.00  Retailer: $12.00  Author: $3.00 (minus $.45 agent commission)  Publisher: $9.00 ◦ Includes hard costs of paper, printing, binding, shipping, and storing: $3-5 Ebook: $9.99  Retailer: $2.99  Author: $1.75  Publisher: $5.25 Note: These are averages for comparison only. Specific contracts may vary.
  27. 27.  Editing ◦ Developmental ◦ Line/Copy ◦ Proofreading Northwest Independent Editors Guild: www.edsguild.org
  28. 28.  Editing  Additional Content ◦ Title ◦ Front/Back Matter ◦ Jacket copy ◦ Key words ◦ Categories ◦ Permissions
  29. 29.  Editing  Additional Content  Format Print? Ebook? Both?
  30. 30.  Editing  Additional Content  Format  Printer
  31. 31.  Editing  Additional Content  Format  Printer  Ebook Distributor
  32. 32.  Editing  Additional Content  Format  Printer  Ebook Distributor  Registration
  33. 33.  Editing  Additional Content  Format  Printer  Ebook Distributor  Registration  Design (cover and interior)
  34. 34.  Steep learning curve
  35. 35.  Steep learning curve  Publishing quality varies
  36. 36.  Steep learning curve  Publishing quality varies  Control of pricing, discounts, and profit
  37. 37.  Steep learning curve  Publishing quality varies  Control of pricing, discounts, and profit  Control of design
  38. 38.  Steep learning curve  Publishing quality varies  Control of pricing, discounts, and profit  Control of design  Control of timing (24-48 hours after files uploaded; 1 week with print proof copy)
  39. 39.  Supportive experts
  40. 40.  Supportive experts  Some stigma (less with independent imprint)
  41. 41.  Supportive experts  Some stigma (less with independent imprint)  Ability to adapt quickly
  42. 42.  Helpful, supportive, knowledgeable contractors  Some stigma (less with independent imprint)  Ability to adapt quickly  Highest dollar return per book
  43. 43. Paper Book:  Retailer: 50%  POD Printer (IngramSpark): $.90 + $.013/page ◦ Includes hard costs of paper, printing, binding, and shipping  Author/Publisher gets the rest Ebook:  Retailer: 30%  Author/Publisher: 70% Note: These are averages for comparison only.
  44. 44. Paper Book: 300 pages, list price $15.99  Retailer: $7.99  POD Printer (IngramSpark): $4.80 ◦ Includes hard costs of paper, printing, binding, and shipping  Author/Publisher: $3.20 CreateSpace: Amazon sale nets Author/Publisher $5.14; through other vendors: $1.94 Ebook: $2.99  Retailer: $.90  Author/Publisher: $2.09 Note: These are averages for comparison only.
  45. 45. Subsidy Publishing Businesses…
  46. 46.  Are they selective?
  47. 47.  Are they selective?  Are they publishing books that you would read?
  48. 48.  Are they selective?  Are they publishing books that you would read?  Are their costs competitive?
  49. 49.  Are they selective?  Are they publishing books that you would read?  Are their costs competitive?  Are their book prices competitive?
  50. 50.  Are they selective?  Are they publishing books that you would read?  Are their costs competitive?  Are their book prices competitive?  Do you trust their staff and leadership?
  51. 51.  Are they selective?  Are they publishing books that you would read?  Are their costs competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?
  52. 52.  Are they selective?  Are they publishing books that you would read?  Are their costs competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  How responsive are they?
  53. 53.  Are they selective?  Are they publishing books that you would read?  Are their costs for services competitive?  Are their book prices competitive (if relevant)?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  How responsive are they?  Is there a clear way to end the contract?
  54. 54.  Writer Beware: http://www.sfwa.org/other-resources/for- authors/writer-beware/  Preditors & Editors: http://pred-ed.com/
  55. 55. http://bethjusino.com (Click Resources for link to this slideshow and many of the services mentioned) bethjusino@gmail.com Please sign up for my mailing list!

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