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Self Publishing Nuts and Bolts

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A step-by-step guide for self publishing, including how to create a professional-looking book and how to distribute it so that readers can find it.

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Self Publishing Nuts and Bolts

  1. 1. 2016: 725,000+ new self-published books
  2. 2.  Turning a manuscript into an appealing book  Selling the book where readers can find it
  3. 3. You become your own small press. You own and control everything. You contract with specific service providers. You reap the highest return per book. You make all of the decisions.
  4. 4. EBOOKS:  30% of all book sales, weighted by category  4 major readers: Kindle, Nook, iTunes, Kobo
  5. 5. EBOOKS: 1. Kindle Direct (exclusive to Kindle readers) 2. Direct distribution to all four e-readers 3. Distributor/aggregator: i.e. Smashwords, Ingram Spark, Book Baby
  6. 6. POD (PRINT ON DEMAND)  IngramSpark, CreateSpace, Lulu, Blurb  Handles printing, retail catalog, and fulfillment  Low or no upfront cost  Author sets price
  7. 7. OFFSET PRINTING ◦ Custom print and assembly ◦ You arrange separate retail catalog and fulfillment ◦ Upfront cost of printing inventory
  8. 8. INTERIOR TEXT  Blurbs and endorsements  Title page and copyright page
  9. 9.  Copyright: http://www.copyright.gov/  ISBN: http://www.isbn.org/  LCCN: www.LOC.gov
  10. 10. INTERIOR TEXT  Blurbs and endorsements  Title page and copyright page  Dedication, Epigraph  Table of Contents  Foreword/Introduction/Preface/Prologue  Acknowledgments  About the Author  Promotional Page
  11. 11.  Hire a Professional (ask me for referrals)  Crowdsource it: http://99designs.com/  DIY Lite: ◦ http://www.coverdesignstudio.com/ ◦ http://damonza.com/ ◦ https://www.canva.com/ ◦ CreateSpace Cover Generator (free)  DIY Serious ◦ Adobe InDesign
  12. 12.  Are pages numbered, with odd on the right (and no numbers on blank pages, front matter, or chapter headings)?  Are there blank pages on verso (left) before chapter or section starts?  Are margins justified?  Are words hyphenated to smooth line widths?  Are margins wide enough for a finger (with extra space for the gutter)?
  13. 13.  Are there headers on text pages, but not chapter breaks or blank pages?  Are there widows or orphans breaking across pages?  Did all of your formatting (smart quotes, italics, footnotes) transfer?
  14. 14.  Hire a Professional  DIY Lite ◦ http://www.bookdesigntemplates.com/ ◦ https://www.createspace.com/Products/Book/Interi orPDF.jsp  DIY Serious ◦ Adobe InDesign ◦ LaTeX
  15. 15.  Hire a Professional ◦ https://www.smashwords.com/list ◦ http://edsguild.org/  DIY Lite: follow the guidelines ◦ https://www.smashwords.com/books/view/52 ◦ https://kdp.amazon.com/help  DIY Serious: ◦ https://code.google.com/p/sigil/ ◦ http://calibre-ebook.com/
  16. 16.  100-200 words  Nonfiction: What’s In It for Me?  Fiction: Introduce the primary character and the inciting incident. What sets the story in motion, and what’s at stake?
  17. 17. In addition to the description:  Blurbs/endorsements  Author Bio  ISBN/Barcode box  Publisher Logo/name
  18. 18.  Create accounts, add tax information  Set price  Upload files  Celebrate!
  19. 19. Subsidy, Copublishing, Partner, Hybrid, or New Model Publishing or Contracting with a third party to act as your publisher, at your expense.
  20. 20.  Are they selective?
  21. 21.  Are they selective?  Are they publishing books that you would read, or want to be associated with?
  22. 22.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?
  23. 23.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?
  24. 24.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?
  25. 25.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?
  26. 26.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  Is there a clear way to terminate the agreement if things don’t work?
  27. 27.  Writer Beware: http://www.sfwa.org/other-resources/for- authors/writer-beware/  Preditors & Editors: http://pred-ed.com/
  28. 28. …the real fun begins! MARKETING
  29. 29. “Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.” ― Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book
  30. 30. http://bethjusino.com (Click Resources for links to many of the services mentioned) bethjusino@gmail.com

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