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A Step-by-Step Guide to Self Publishing

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Ready to take publishing into your own hands, but overwhelmed by all of the options and decisions involved?This class walks you through the nitty-gritty decisions of the self-publishing process (without trying to sell you on any particular service or path).One size does not fit all when it comes to self publishing.

We talk about:
Format decisions: should you have an e-book? A print book? Both?
Book formatting: tips and tricks for creating a clean, professional looking ebook and print design
The legalities: ISBNs, copyright registration, and more.
Cover design: Don’t try this at home. (Or if you’re a DIY artist, follow these guidelines.)
Cover Copy: The most important 200 words you’ll write as a self-publishing author
We’ll also talk about when and how to hire freelancers, what research says about the best pricing strategies, and how to avoid the scams and pitfalls that trap self-publishing authors along the way.

Published in: Career
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A Step-by-Step Guide to Self Publishing

  1. 1. 2016: 780,000+ new self-published books
  2. 2. 1. Write a great book
  3. 3. Don’t publish alone.
  4. 4. 2. Developmental Editing
  5. 5. 3. Copy Editing (Clarity, Accuracy, Readability, Brevity)
  6. 6. https://edsguild.org/
  7. 7. 4. Front and Back Matter  Title page and copyright page  Dedication, Epigraph  Table of Contents  Foreword/Introduction/Preface/Prologue  Acknowledgments  About the Author  Promotional Page
  8. 8.  Copyright: http://www.copyright.gov/  ISBN: http://www.isbn.org/  LCCN: www.LOC.gov
  9. 9. 4. Front and Back Matter  Title page and copyright page  Dedication, Epigraph  Table of Contents  Foreword/Introduction/Preface/Prologue  Acknowledgments  About the Author  Promotional Page
  10. 10. 5. Finalize illustrations, charts, etc.
  11. 11. 6. Confirm permissions & citations More: www.janefriedman.com/permissions-and-fair-use/
  12. 12. 6. Start collecting endorsements
  13. 13. 8. Proofread
  14. 14. 1. Choose your format
  15. 15. 2. Choose Your Printer POD (PRINT ON DEMAND) IngramSpark, CreateSpace, Lulu, Blurb
  16. 16. 2. Choose Your Printer Plan for Distribution/Fulfillment
  17. 17. 2. Choose Your Printer OFFSET PRINTING Distribution: https://www.ibpa-online.org/resources/distributor-wholesalers/
  18. 18. 3. Choose your ebook plan Kindle, Nook, iTunes, Kobo
  19. 19. Ebook Options: 1. Kindle Direct (exclusive to Kindle readers) 2. Direct distribution to all four e-readers 3. Distributor/aggregator: i.e. Smashwords, Ingram Spark, Book Baby
  20. 20. 4. Back Cover Text
  21. 21.  100-200 words  Nonfiction: What’s the Problem? What’s your solution? Why should I trust you?  Fiction: Introduce the primary character and the inciting incident. What sets the story in motion, and what’s at stake?
  22. 22. 1. Book Cover Design  Hire a Professional (ask me for referrals)  Crowdsource it: http://99designs.com/  DIY Lite: ◦ http://www.coverdesignstudio.com/ ◦ https://www.canva.com/ ◦ CreateSpace Cover Generator (free)  DIY Serious ◦ Adobe InDesign
  23. 23. 2. Interior Print Design  Are pages numbered, with odd on the right (and no numbers on blank pages, front matter, or chapter headings)?  Are there blank pages on verso (left) before chapter or section starts?  Are margins justified?  Are words hyphenated to smooth line widths?  Are margins wide enough for a finger (with extra space for the gutter)?
  24. 24.  Are there headers on text pages, but not chapter breaks or blank pages?  Are there widows or orphans breaking across pages?  Did all of your formatting (smart quotes, italics, footnotes) transfer?
  25. 25. 2. Interior Print Design  Hire a Professional  DIY Lite ◦ www.bookdesigntemplates.com/ ◦ www.coverdesignstudio.com/  DIY Serious ◦ Adobe InDesign ◦ LaTeX
  26. 26. 3. Ebook Formatting  Hire a Professional ◦ https://www.smashwords.com/list ◦ http://edsguild.org/  DIY Lite: follow the guidelines ◦ https://www.smashwords.com/books/view/52 ◦ https://kdp.amazon.com/help  DIY Serious: ◦ https://code.google.com/p/sigil/ ◦ http://calibre-ebook.com/
  27. 27.  Create accounts, add tax information  Set price  Upload files  Celebrate!
  28. 28. Subsidy, Copublishing, Partner, Hybrid, or New Model Publishing or Contracting with a third party to act as your publisher, at your expense.
  29. 29. Subsidy Publishing Businesses
  30. 30.  Are they selective?
  31. 31.  Are they selective?  Are they publishing books that you would read, or want to be associated with?
  32. 32.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?
  33. 33.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?
  34. 34.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?
  35. 35.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?
  36. 36.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  Is there a clear way to terminate the agreement if things don’t work?
  37. 37.  Are they selective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  Is there a clear way to terminate the agreement if things don’t work?  Do they provide the services YOU need?
  38. 38.  Writer Beware: http://www.sfwa.org/other-resources/for- authors/writer-beware/  Preditors & Editors: http://pred-ed.com/
  39. 39. …the real fun begins! MARKETING December 9 at BARN!!
  40. 40. Please sign up for my mailing list! http://bethjusino.com (Click Resources for slideshow and links to many of the services mentioned) bethjusino@gmail.com Most photos in this slideshow courtesy of Unsplash: https://unsplash.com/

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