Finals, shopping, decorating, parties - lots to do this month so extra caffeine is required. See what brands can learn about people's coffee habits this holiday season through public social photos. When you finally get to relax, resolve to include social photos in your customer insights, engagement and ad targeting plans for 2015.

1. How Starbucks and Dunkin Donuts power
consumers through the holiday season
December 2014
Visual Search for Social

2. NO REFERENCE TO
STARBUCKS
Social photos express individual passion…but ~85% of photos with brands
that Ditto detects do not include a text reference to the brand
NO REFERENCE TO
DUNKIN DONUTS

3. Ditto detects heartfelt sentiment about products that text listening tools miss

4. Dunkin Donuts has half the sales of Starbucks in the U.S. but trails further
in twitter followers and social photos
Dunkin Donuts could increase followers and visual exposure by engaging with those
posting photos of their brand.
*2013 US Sales as reported in QSR 50 Aug 2014
**Visual Brand Incidence in North America Twitter Photos 2 WE 12/13/14
36%
11%
6%
64%
89%
94%
0%#
10%#
20%#
30%#
40%#
50%#
60%#
70%#
80%#
90%#
100%#
Ratio of U.S. Sales
2013*
Current Ratio of
Twitter Followers
Current Ratio of
Social Photos**
Dunkin#Donuts# Starbucks#

5. Starbucks photos appear to be more staged, Dunkin Donuts more spontaneous
The Ditto platform enables marketers to find brands in user generated
photos by social platform, geography, time, popularity and smiles.
Dunkin DonutsStarbucks

6. Ditto finds lots of Starbucks logos in user-generated art

7. And Starbucks leads in cute puppy pics

8. With these insights, Starbucks could run a UGC campaign featuring dogs or cup art

9. Starbucks has done a great jobs associating “red cup” packaging with #Christmas

10. However Dunkin Donuts owns powering students

11. Given Dunkin’s Northeast College Corridor dominance, perhaps this is no surprise
Dunkin DonutsStarbucks
Dunkin Donuts recent investment in 300 Southern California locations is
also a noticeable bloom on this heat map of social photos with the brand.

12. Dunkin Donuts is a popular gift that recipients publicly appreciate with a photo
Dunkin Donuts could participate in this cheer by offering coupons to
donors and recipients via Twitter.

13. Dunkin Donuts can grow their community by promoting tweets to more than half a
million handles who have posted images of coffee brands
Dunkin Donuts

14. 1. See how customer actually use products in-the-wild
2. Tag photos for marketing insights and trends
3. Reuse photos with permission
4. Compare share of visual-voice versus competitors
5. Discover affinities for other brands
6. Illustrate customer personas
7. Track the geographic footprint of products and brands
8. Understand sentiment in photos (with facial expressions)
9. Spot brand-hacks to safeguard your brand
10. Upload a list of customers (or competitor’s customers) for ad targeting
Marketers use image recognition in social photos to

15. See what’s happening now in photos for coffee and other categories
streamditto.com

16. Request a live demo for your brand at
Ditto.us.com
Don’t miss the pictures in 2015!