Jackson County Fair Internship Synopsis and Results

1. Social media
Marketing
JACKSON COUNTY FAIR 2019
Internship Synopsis and Report
Aug. 2019
Arlene Duncan

2. The Jackson
County Fair
2019
The Jackson County Fair (JCF) is an annual event
that takes place at Keeley Park in the heart of
Jackson, MI. The fair is filled with fun games,
exciting rides, livestock, events, and delicious fair
food.
Though, in the summer of 2019, the park was
undergoing a renovation that was expected to be
completed by the summer of 2020. As exciting as
that was, it was a major concern to the public
relating to the 2019 fair events.
As part of my job description, I took on the
responsibility to help ensure the public that the
fair would be bigger than ever. By doing so
through online promotion of the fair’s events and
activities.

3. Contents
Platforms
Strategies
Facebook Engagement
Instagram Engagement
Campaigns: Snapchat
Metrics
Work cited
Interactive menu: hover-
click square buttons

4. Platforms
FACEBOOK INSTAGRAM SNAPCHAT

5. Strategies
Increase overall engagement through interactive content,
resulting in increase of traffic to other social media platforms
Increase response rate (DMs) by answering questions
concerning events surrounding the week of the fair
Increase positive public sentiment by ensuring the public that
all events will take place
Gain more followers through organic post hoping to obtain a
significant amount of shares to get new “unique” visitors to
JCF Facebook

6. Facebook
Engagement

8. Facebook Engagement
Concerts and Free shows were consistently advertised to drive
last minute ticket sales and attendance.
 Jeff Dunham
 Foreigner and Styx
 Color- me- badd, All-4- One, and Boyz II Men
 Demolition Derby

9. Instagram
Engagement

10. The objective for engagement on
Instagram was to post more often
and to grow the amount of users on
the platform
o Over 500+ followers gained
o Traffic was driven through
promotional giveaways
exclusively on that platform and
post to remind Facebook &
snapchat users to follow us

11. Campaigns:
Snapchat
 Utilizing snapchat helped engaged
with new younger attendees as well
as loyal visitors.
 Posting daily stories on snapchat
allowed Jackson County Fair
attendees a new way to stay
updated Live on upcoming fair
events.
 To drive traffic to the JCF snapchat
account, giveaways were
announced on Facebook for those
who followed the snapchat account
 Posters as the one shown to the
right were hung throughout the
park

12. Snapchat posts
consisted of
posters of the fair’s
daily schedule,
events, and photos
 Giveaways
 Day to day action
 Vendors
Gained 175+
followers

13. Also on JCF
Snapchat
 BTS Backstage access of
Rock band Foreigner and
Styx

14. Metrics
I began creating content to post on JCF social media
platform’s on 7/24/2019 and According to data given
from Hootsuite reports as of 7/01/2019 the amount of
weekly users were 2,199 and by the end of the month
7/27/2019 the weekly users increased to 5,290 Users
7/24/19 19164 22 5 620 1946
7/25/19 19182 18 384 1648
7/26/19 19215 41 9 3041 4259
7/27/19 19241 20 1456 5290
date Lifetime
total likes
Daily
new
likes
Daily
new
unlikes
Daily
engaged
users
Weekly
engaged
users

15. As the fair approached excitement and worries
were expressed on JCF Facebook page in several
comments. Many people had expressed
enthusiasm to see the change that was done,
while some were unhappy about the changes
being done.
With the effort of answering most DM’s we managed
to obtain the high response badge for the Facebook
page in time for the fair. The importance was that the
badge symbolized how fast we respond. Which helped
ensured the public that with all the changes we would
more than likely answer any questions they would
have.

16. Works cited
 Facebook Insights Data Export
 Hootsuite Facebook Data (1)
 Hootsuite Facebook Data (2)
 Hootsuite Facebook Data (3)
 A. Duncan, Fair photography and social media content, July 2019-Aug. 2019

17. Thank you for taking the time to view
this presentation. If you have any
questions about anything you saw or
read, please don’t hesitate to ask.
I look forward to speaking with you,
Arlene Duncan