1. 102 6TH AVENUE NORTH, SUITE #9 | JAX BEACH, FL 32250 | 904.638.6131 | ADJECTIVEANDCO.COM
THE GOAL
Increase The Beer Department’s Instagram
following and fan interaction (via voting, and tagging)
while exposing thousands of people to the different
beers that are distributed by North Florida Sales.
THE IDEA
ENGAGE MILLENNIAL BEER
ENTHUSIASTS THROUGH A LITTLE
FRIENDLY COMPETITION.
THE CAMPAIGN
The Beer Department got in the game with its
own version of March Madness called, “Brews
and Brackets.” Eight beers went head to head and
followers were encouraged to vote for their favorite
over a seven-day period.
THE RESULTS
15%
15,116
TOTAL
FOLLOWERGROWTH
Instagram
LIKES
TOTAL
COMMENTS
TOTAL INSTAGRAM
IMPRESSIONS
1,301
1,314
34,242
TOTAL TWITTER
VIEWS
8 BEERS. 7 DAYS. 1 WINNER. 49,358 IMPRESSIONS.
SOCIAL MEDIA CASE STUDY — APRIL 2015
THIS CAMPAIGN
WAS CREATED BY:
THE BEER DEPARTMENT: “BREWS & BRACKETS” CAMPAIGN
Instagram Likes
49,358
Total Impressio
1,314
Total Follower Growth
The Beer Department: Brews and Brackets 2015
Eight Beers. Seven Days. One Winner.
CAMPAIGN
The Beer Department got in the game with its own version of
March Madness called Brews and Brackets. Eight beers went
head to head and followers were encouraged to vote for their
favorite over a seven-day period.
GOAL
The goal of this campaign was to increase The Beer Departme
Instagram following and fan interaction (via voting, and taggin
while exposing thousands of people to North Florida Sales Bee
RESULTS
741 new INSTAGRAM followers
1,314 total comments (votes)
1,301 total likes
15,116 total INSTAGRAM Impressions
120 new TWITTER followers
15%
In just seven days...