Bud can provide them with more exciting virtual parties and more interesting interactions! At Renren Party, an SNS game with over 2 million players, a Bud Brand Bar will be set up. The connection between the brand and bar/party will be built to raise brand awareness. Meanwhile the Renren Like function will be added to the Bud Bar to encourage more users to pay attention to the public page of Bud, eventually leading to a large community of fans. Their Page: http://page.renren.com/budweiser

1. 一起百威，一起人人派对 Bud together, Renren party together

6. Creativity & Execution- 计划的执行性 Character integration Scenario integration Task integration Product integration 4 kinds of integration of Bud into Renren Party + 1 like function Bud’s Fans page Instruction + solidification of fans

11. Bud was integrated into Renren Party from January 27 th , 2011 to June 12 th , 2011. In just four months, the number of Bud’s public page fans reached 569,885 people, increasing by 466,843 people – that’s 3400 people per day on average! Result- 活动效果