1. Benjamin J. Carter
7592 Clarkfield Pl, Southaven, MS 38671
901.574.2374 Mobile • Ben.Carter@fedex.com
 11+ years of experience in the fields of strategy development, market research (CPG, B2B, B2C and supplier side), product development,
pricing, and competitive analysis
 Skilled at turning relevant data into actionable insights, through collaboration with a broad set of internal and external business partners
 Experienced at developing a fact base, quantifying the opportunity, and completing tactical plans toward defined and measurable goals
 Extensive experience working with multiple qualitative and quantitative research methodologies
 Excellent vendor and project management skills (product development, FedEx Brand/Reputation Assessments)
 Proficient in data mining and data analysis (SPSS/COGNOS/Quantum/Impromptu/Microsoft Suite)
Professional Experience
FedEx Services – Memphis, TN 2013- Present
Marketing Advisor – Corporate Strategy
 Engaged stakeholder groups in the development of a 3-5-year roadmap improving cross-functional alignment and defining
investments necessary to achieve segment goals and share gain which included development of a:
o FedEx small business segment growth strategy.
o Holistic pricing strategy for FedEx small business.
o Consolidation of a competitive small business offers driving new account acquisition and deepening penetration/retention of
existing small business customers. Led to a 30% increase in site traffic, 3x higher engagement, and 3x greater conversion.
 Led continued SMB segmentation framework efforts to refine customer profiles, organize compelling value propositions and
enable ongoing management and tracking of the small business segment.
o Defined key small business sub-segments and development of corresponding value propositions.
 Evaluated product line competitiveness resulting in product line portfolio and footprint modifications
 Analyzed industry dynamics and financial performance of leading competitors
 Developed enhanced metrics and dashboards enabling a more rigorous review of yearly marketing ROI
Sr. Corporate Marketing Analyst – Marketing Research/Product Development 2011- 2013
 Served as the overall product development lead for GRAPE 2 (wine shipping) from definition though testing phase
 Designed and managed market research projects to deliver critical insights to answer key business questions.
 Led the effort to further the systematic build out of the brand architecture by managing the design and implementation of the Global Brand
Health Assessment, the first global (12 market) assessment of the FedEx brand
 Managed the yearlong deep dive into Gen Y, answering key business questions, leading information sessions, and becoming the definitive
source for Gen Y information throughout FedEx Marketing
 Successfully fielded and socialized the results of the FY11 Brand Expressions research across all levels of the enterprise
 Worked to drive cross-departmental alignment and consistency on definitions and methodology
 Managed the departmental budget process
Hillenbrand Industries – Batesville, IN 2008- 2011
Research Manager
 Launched new product research initiative which resulted in the successful implementation of a new product category which resulted in
$36.5 million in revenue
 Led the initiative to develop the company’s first dashboard which gave senior management real-time access to key business metrics
 Spearheaded the team to develop a model to better understand and reduce customer churn
Managed data mining initiatives and analysis for all lines of business focused on growing share and driving differentiation for each line of
business
 Responsible for the management of relationships with external research suppliers vendors
 Developed and implemented the first knowledge management system in the company
IPSOS-ASI: - Cincinnati, OH 2005- 2008
Project Director
 Managed global ad testing research initiatives for Pillsbury and General Mills
 Proactively worked with clients and ad agencies to develop future ad campaigns to increase product awareness and trial
 Managed the cross functional team‘s budget and resources to ensure projects completed on time and within budget
 Supervised the dissemination of data and project specifications to departments throughout the company
 Performed quality checks on project deliverables which assured the accuracy and consistency of results
Data Analyst
 Managed and prioritized multiple projects to ensure the prompt delivery of data to clients including P&G, GSK, S.C Johnson, Nestle, and
Pfizer.
 Mapped data from tested commercials and print ads and developed the analytical plans
 Checked questionnaire logic pre/post field, including skip patterns, and recall sequences
 Provided guidance and recommendations to client service teams to ensure projects were designed to align with client business needs

2. Education
University of Memphis 2014-2016
Master of Business Administration
Miami University 1999-2004
Bachelor of Science, Business
Minor Statistics/History/German
Professional Awards/Development/Affiliations
 FedEx 5 Star Recipient ‘15
 FedEx Shining Star Recipient ’13 ‘15
 FedEx Rising Star Recipient ’11 ’12 ’13 ’14 ’15 ‘16
 Presentation Excellence Workshop ‘10
 2010 Guest Auditor Program ‘10
 SPSS Advanced Statistical Analysis,
 Regression, CHAID, Forecasting Training ‘10
 Segmentation/Conjoint/CSAT/Loyalty Symposiums ‘08-‘09
 Congos 8.0 Training ‘09
 Impromptu Training ‘08
 Member Cincinnati Chapter AMA ’08-‘10
 Manager - Hillenbrand Internship program ‘10
 Internship: Migros (Kirschgarten) Basel, Switzerland ’04-‘05
 Attended Goethe Institute: Dresden, Germany ’04-‘05