estste

1. Initial Plans
Benjamin Wincup

2. Idea Generation
• Select a song/track that you like [or don’t like!]
• Generate three ideas for music videos employing styles, techniques
and conventions that we have looked at in previous sessions. Explore
how you could interpret the song differently using different methods
• You can add any extra info you think is relevant, images, mind maps,
etc
• For quick mind maps you could use bubbl.us to generate these

3. Remember…

4. Idea one
• ‘Get Up’ – Fowl
• Literally just the main character getting up and going somewhere.
Getting out of bed, putting on jacket. Walk downstairs, get shouted at
by mum. Walks out of house, lights cigarette. Walks down street,
knocks on stranger’s door, jumps over outside wall, runs away. Walks
down side of road in country. Walks into town. Gets on bus to
somewhere. Bus drives away. Video ends.
• Stuttery visuals. Grey-scale aside from one thing, main character’s
hair.

5. Idea two
• ‘Electric Feel’ – MGMT
• Quirky dancing in different places. Field, house, college, car, studio,
forest. Different clothes for different places. Odd coloured clothing
that doesn’t match. Really bad chroma key selections replacing
certain colours. Intentionally low budget.

6. Idea three
• ‘Crystals’ – M.O.O.N
• Long exposure timelapse of planets and clourds in “York Cycle the
Solar System”. Cut between planets to every 4 beats
• Green screen footage of person playing instruments over footage of
timelapses

7. Mind map of ideas
[summary of ideas]
• Basically, the first idea is a punk-rock style stuttery video with the
pace speeding up and slowing down, inspired by the intro to Edgar
Wright’s “The World’s End”. The main “character” will be leaving the
house and getting into trouble doing various things.
• My second idea is influenced by Ben Folds’ “Rockin’ The Suburbs”
with a person dancing really, really awfully in different places in
different clothes each time. There will be a chroma key which will
replace certain colours for bright, bold ones, like red or pink.
• The third and possibly easiest idea is to set up a camera facing up
underneath model planets around York. It will be a long exposure
time-lapse with someone playing the keyboard green screened over.

8. Summary
• 5 strengths of your ideas you could use
• The look of my first idea is very dark and gritty which fits the genre
• My second idea goes with the song as it’s quirky and all over the place, just
like the song
• My second idea only needs one person to be in it
• The locations for all three ideas are easy to get to as they are around York
• The first idea allows me to learn new techniques in video making
• 5 weaknesses of you ideas
• The third idea is too easy in my opinion. I won’t learn any new techniques
• The second idea, although complex in production, might seem quite simple
over all
• I feel as if the first idea is very generic and that idea has been done to a
music video before
• Learning new production techniques is time consuming
• I might struggle to book rooms for the second idea

9. Final idea – artist/title/info
• Electric Feel / MGMT
• MGMT is an American Neo-Psychedelia band that formed in 2002. It
was founded by Andrew VanWyngarden and Ben Goldwasser
• MGMT have done collaborations with other artists such as Kid Cudi,
The Flaming Lips and Beck
• Neo-Psychedelia is a genre based on the psychedelic sounds of the
60s brought forward into the new age

10. Final idea – track summary
• The track is a love song. It has a medium pace and the style is very
groovy. It is 3:49 minutes long.

11. Final idea – your idea
• The concept of my video is simple. It matches the upbeat feeling of
the song. There will be dancing in the centre of the scene with
different colours and clothes. The various colours will fit into genre
conventions.

12. Final idea – techniques and styles
• I will be using Chroma key to add some intentionally bad effects and
it fits with the music video from MGMT’s ‘Time to Pretend’.

13. Potential research targets
• Other MGMT music videos
• How to chroma key