The document outlines various ideas for a music video project, focusing on themes of friendship, creativity, and adventure, with potential songs like 'Renegades' by X Ambassadors. It highlights strengths and weaknesses in planning, such as the need for different location shots and challenges in gathering a group for filming. The final concept aims to capture imagery of friends enjoying time together, incorporating elements like night shots and specific visual techniques to enhance storytelling.

1. Initial Plans
Gemma Nicholls

2. Idea one
• One initial idea I had was to have my music video be based around
couple. I would have the camera follow the could on a date and
switch the locations. For this I would look into having animated
butterfly's and hearts come onto the screen. I thought of a couple
songs to use like; something just like this by Coldplay and the
chainsmokers and Avicii, waiting for love.
• Another idea linked would be to have a couple who had split up and
the ex boyfriend was missing his ex while she has moved on and is
happy. Some songs that would work would be closer by chainsmokers
and addicted to you by Avicii as well as ex’s and oh’s.

3. Idea two
• Another initial idea was to make a music video with a group of
friends sat in a group possibly near a campfire but it could also be
taken else where teens stereotypically hang around. The imagery
would flick from them sitting laughing and telling stories (not actually
speaking);to the group of friends walking, talking and having fun in
different places. The places would range from walking down streets
to walking and messing around in fields at different point of a day. I
would most likely make something with a chronological order.
• For the music I wanted to chose a upbeat song that didn't target
couples but could reference a group of friends. For this I chose the
nights by Avicii. Another song idea would have been renegades by x
ambassadors
..

4. Idea three
• For another music video idea, I thought that I could have a camera
follow a group of people singing and having fun inside a car like a car
karaoke or have the car collect them one at a time or the journey
start in a car and then get some shots of town and the group having
fun together in the streets.
• Music to do with being young and adventurous would work well like
We are young ft. Janelle Monáe.

5. Mind map of ideas
[summary of ideas]

6. Summary
5 strengths of your ideas you could use
• Different location shots of York (fields and in the city)
• Things happening at different point of day – morning to night
• The music suiting the imagery
• Having more than one main protagonist in the video
• Using a key prop in the original video in mine.
5 weaknesses of you ideas
• Getting a group of people / organization
• Outside lighting
• Props
• Someone willing to act, who can drive a car
• Getting two people dating or not to act couplie on camera

7. Final idea – artist/title/info
Name of track / name of artist
• Renegades by X Ambassadors
Brief biographical background
• Released on march 3 2013
• It peaked inside the top ten in ten countries, including France, Germany,
Canada and Poland. Number 1 in US
• Number one song that X Ambassadors have released so far
Links to other artists
• The song was leveraged as a commercial tie-in with the release of the Jeep
Renegade.
• Featured in the second season of flash
Genre info
• Rock :Typical instruments: Electric guitar; bass guitar; piano; drums; vocals;
keyboard Indie rock
• Indie rock
• Alternative rock

8. Final idea – track summary
• Summary/analysis of track [consider meaning, content, duration,
pace and style of the song]
I chose renegades by X Ambassadors. This is because I think the song
created by rock artist X Ambassadors is about not being afraid to be
creative and think outside of the box. The key words mentioned are in
a line is "Spielberg's and Kubrick's", creative visionaries. With them
being included alongside the terms like "renegades" and "outlaws" the
song shows the message of that it's ok to break the mould and be
creative.
I thought the visual ideas of a group of friends being together having
fun would suit this. For the “outlaws” idea I would try gather lots of
video captured at a later time and some in more secluded areas if I was
to shoot earlier video footage to link the original video and my own
made video I could like to include someone playing a guitar. The
duration will be a bit over 3 minutes just like the original song and at
the same pace .

9. Final idea – your idea
• Your creative concept/video synopsis [describe your interpretation,
use of imagery or narrative, genre conventions, etc]
• My final idea is a similar concept to my second initial idea I will
gather imagery of a group of friends hanging out, laughing and
enjoying each others company. I will make sure the imagery collected
includes many night shots and shots in areas that are secluded. I will
try get areas that have graffiti and look like where “outlaws” hang
out.
• I also want to include shots of the group of people sat around a fire
or have some sparklers while the others are sat chatting. This is
because I could take these shots and make them into them telling
their fun adventures stories. Fire is can also be taken as something
dangerous, this showing that they are not afraid and in fact are
having fun.
• I want the actors to wear indie rock and casual clothes. With no
outstanding bright colours that pop and more deeper tones.
.. <- Idea 2

10. Final idea – techniques and styles
• Video techniques/style/conventions to be used [include how you intend to
implement these]
• Cutting to the beat- I can gather various different length and angle shots and
cut them in time with the beat .
• Camera movements – zoom- zoom in and out of a scene or for a certain
object e.g. sparklers.
• Tilt shot ( camera stays in a fixed position but rotates up/down in a vertical
plane). Focus on an object then rotate up to show the person or people.
• Trucking/ pan – watching the group walk past the camera
• Medium shot to show half of the body's – they cold be running or in a group
talking
• Long shot – view surroundings and full body
• Possibly use high angle and Dutch shot
• interpretation style

11. Summary
5 strengths of your ideas
• Cutting to the beat will let me fit in of shots and make it look neat and tidy
• Shooting at different times
• Planning a story board so I know what shots I want to collect and get extra
• Using a variety of different shots keeps interest of the viewer
• Using items when its darker such as sparklers and fires to light up the scene
5 weaknesses of you ideas
• Lighting for different times
• Getting a group of people together maybe for more than one day
• Getting a hold of certain props (sparklers)
• making everyone involved have the style and clothing I want for filming
• Being able to have a fire in a woods (possible change of location)

12. Potential research targets
• Location- York (town, the knavesmire, cycling track, the knavesmire
woods) I ned to look for some quiet areas that will be good for
filming.
• I will need to research more into camera angles and movements to
see what will work best in each scene after I draft a story board.
• Research the X Ambassadors see if their music videos have a objet
that appears in all of them so I can link my music video and theirs.
• I need to get a hold of a group of people and some props like
sparklers and possibly a guitar.