2. There are three main points in our process where we gained
feedback from our potential audience.
These were:
• From our storyboard
• From our rough cut
• From our final production.
3. We decided to show some of our classmates our storyboard
so we could gain feedback from them on how our initial
ideas are going.
The main feedback we gained from this was positive with
no suggestions on how to improve, the second group we
asked but decided not to film suggested:
• Change the time in the trailer where she finds out about
her stalking, possibly mid way through, so the
trailer builds with tension.
• Also the panning shot at the end could be changed to just
a quick close up of her being taken, so the trailer ends
with the audience questioning what happens.
Storyboard feedback
4. Storyboard feedback to rough cut
Original
Changed
From our feedback, we changed the order of the shots so
that she finds out half way through the trailer.
When the main character
finds out she’s being stalked
5. Storyboard feedback to rough cut
Original Changed
We also changed the panning idea to a still shot and then a
close up to keep up the tension.
The ending shots
6. It was important to listen to what our class mates
answered in our interview, as they are a part of our
target audience, the main ideas that the picked out
for us to improve on were:
1. The music
2. The length
3. The ending
Rough Cut feedback
8. Rough cut feedback to final cut
Original Changed
The music
We decided, with the help
of other classmates, that
the music should be slow
so the characters look like
the are a couple and the
film could be a romance,
this would then make the
change from romance to
thriller more dramatic.
In the beginning of the
rough cut there was no
music, only the tense
track that started about 20
seconds in, this made the
copy feel unfinished and
unprofessional.
Adding the music made the whole trailer feel more finished and linked all
of the shots together better.
9. Rough cut feedback to final cut
Original Changed
We decided to delete the clip of the conversation where it zooms into her
reply. We did this as the conversation clip seemed to drag out, and we
decided that it wasn’t needed in order to understand the storyline.
The Length of conversation
10. Rough cut feedback to final cut
Original Changed
In the original the clip, we had a mid shot of the main character standing
then a quick close up of her being grabbed, whereas in the new one it’s
a slowed down extreme clos up of half of the character’s face. The
change means that the ending is more tense to keep in with the thriller
genre.
The ending
11. Using Survey
monkey we
asked members
form our target
audience to fill
in a
questionnaire
regarding our
trailer,
magazine cover
and poster.
Final Feedback.
12. Here are the bar charts displaying their answers:
All three questions
were answered as
‘no’
Final feedback
Overall the final feedback we
got was positive
13. Original
We showed this
magazine cover to our
target audience and the
feedback gained was:
• They liked the red
hair
• They thought the
pictures was typical
of our genre
• The cover doesn’t fit
with many other
covers from this
magazine
Changed
Magazine cover
When we showed
our new version
they all agreed
that the picture
looks a lot more
typical of a
SOFILM cover
and so liked the
changes we made.
14. Original Changed
We created a rough poster to show our initial ideas, we knew we wouldn’t
use this for our final piece but we thought that it would be good to see what
others think. They gave us feedback which we were thinking- too dark, the
highlights are too contrasting and the title is too dark because it should stand
out. We used this feedback to help us create our final piece.
Poster
15. In the end all the feedback we used
constructively, we knew we wanted to make
our campaign as strong as possible and
connected to our target audience. The
feedback from our target audience has
contributed to help us create our three
pieces.
How the feedback has helped.
