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Analyzing Film Posters for Effective Visual Storytelling
1. 1.What is the first thing you notice about this
poster?
2.What genre do you think the film is & what
gives it away?
3.What do you like about the poster?
4.What do you dislike about it?
5.How much of the narrative does it give
away?
2. Anatomy
1
•
•
•
•
The body
The body
The body
Names of actors
4
•
•
•
•
None
Bottom half,
disjointed
Boring
yellow
2
•
•
•
•
Horror - body
Crime - body
Horror – body
Thriller – jagged
lines
5
•
•
•
•
3
•
•
•
•
The word placement
Type, body, simplicity
Top half
Colourful
Very little
None – that’s bad
General
Not much, could
use more
3. Elizabethtown
1
•
•
•
•
Main picture
Guys face – orlando
bloom
Main picture
Business of it
4
•
•
•
•
2
•
•
•
•
Romcom
Comedy/romance
Teen romcom
Fun, romance
Too hectic & cheesy
– tries to hard
No dislikes
None
All of it
5
•
•
•
•
3
•
•
•
•
Too much
General plot
Quite a lot
Not too much
Bright, looks fun
None
Like pictures
That there is a central
image among the
collage
7. RESULTS
• People didn’t like confusion, for example Vertigo
was ‘disorientating’ and too ‘red’
• The liked simplicity, Elizabethtown was ‘too
hectic’
• The most liked poster was Drive which was
simple but used a clever double image
• Obvious titles are important, Drive & Anatomy
have unclear titles
• People liked the simplicity of Jaws, its clear
contrasting colours and hint at the storyline
8. OUR POSTER SHOULD BE
• Simple but interesting, perhaps a double
picture meaning
• A clear title
• Not too cluttered or cheesy
• Clear of the film genre – social realist/arthouse
• Not unclear text, things need to obvious
enough