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Lehigh Valley Underground First Friday Concert Series -- Partnership Kit
- 2. Lehigh Valley Underground strives to be the premier community resource for local music and entertainment news in eastern Pennsylvania and western New Jersey. Lehigh Valley Underground delivers on this mission by highlighting our community of creative artists and entrepreneurs on our dynamic multimedia platforms, as well as through our work alongside prominent community organizations. OurMission Lehigh Valley Underground’s audience comes to us for a simple reason: they want to know what is happening on their music scene, at the local level. Because of this, individuals who frequent Lehigh Valley Underground are engaged, informed, and committed to making a year-round difference in the local arts community. Our audience is comprised of musicians, arts organizations, promoters, and local music patrons. These individuals have a committed investment into what’s happening each day in their own backyard, and they rely on Lehigh Valley Underground to keep them up-to-date on the latest news and events. OurAudience #GoUnderground at LehighValleyUnderground.com OurVision Lehigh Valley Underground envisions our region as a hotbed for arts, culture, and economic growth, and sees its role as a connecting force between artists, businesses, and the community to create a rich landscape built on creativity and collaboration.
- 3. 2017 current year site metrics Page views: ~7,000 per month Unique visitors: ~2,900 per month Social media (As of Dec. 14, 2017) Facebook: 1,950+ Likes 61% male; 38% female; 60% ages 18-44 Instagram: 1,050+ Followers 52% female; 48% male; 78% ages 18-44 Twitter: 930+ Followers 59% male; 41% female; 82% ages 18-44 Primary interests: Music, movies, business, news, current events OurAudience
- 4. On the First Friday of every month, South Bethlehem comes to life, celebrating our community, arts, and culture with the Lehigh Valley Underground First Friday Concert Series. Presented in conjunction with SouthSide Arts District, the Lehigh Valley Underground First Friday Concert Series connects our community of musicians with performance opportunities at South Bethlehem venues, driving increased foot traffic and new business to locations including Godfrey Daniels, The Banana Factory, Comfort Suites Hill to Hill Grille, Molly’s Irish Grille and Sports Pub, and more. While in town, residents and visitors are also invited to view and shop at local art galleries, unique boutiques, salons, and shops, all while enjoying food and wine samples, and specials from South Bethlehem bars and restaurants. EventDetails
- 5. From September-December 2017, the Lehigh Valley Underground First Friday Concert Series: • Reached an estimated 50,000 people via Lehigh Valley Underground digital platforms • Increased foot traffic to South Bethlehem businesses by an average of 50% on the First Friday of each month. • Has been featured by media outlets including B104 FM, The Morning Call, The Morning Call Go Guide, and The Valley Ledger • Provided performance opportunities to 38 different acts, across a diverse array of genres • Provided live entertainment to 13 unique South Bethlehem venues FirstFridayAt-a-Glance
- 6. Hall of Fame – $2,000/mo. ($20,000 annually) • Title sponsorship. Includes presenting sponsor recognition in all related collateral, including event graphics, web articles, social media posts, email blasts, and any additional marketing/advertising collateral. • Title sponsor announcement on LehighValleyUnderground.com (to be shared on Facebook/Twitter/Instagram) • Ad placement in an additional 20 Lehigh Valley Underground web articles per month • Social media recognition in all Lehigh Valley Underground First Friday Concert Series-related posts (Facebook/Twitter/Instagram) • Individual “thank you post” on Lehigh Valley Underground social media pages (Facebook/Twitter/Instagram) • A one-minute onstage appearance by a member of your organization at the Lehigh Valley Underground First Friday Concert Series main stage • An organizational presence at the Lehigh Valley Underground First Friday Concert Series main stage SponsorshipPackages Superstar – $1,000/mo. ($10,000 annually) • Ad placement in 12 Lehigh Valley Underground web articles per month • Recognition in all Lehigh Valley Underground First Friday Concert Series-related communications, including Facebook event, social media (Facebook/Twitter/Instagram), email blasts, and updates on LehighValleyUnderground.com. • Individual “thank you post” on Lehigh Valley Underground social media pages (Facebook/Twitter/Instagram) • An onstage mention of your brand at the Lehigh Valley Underground First Friday Concert Series main stage • An organizational presence at the Lehigh Valley Underground First Friday Concert Series main stage #GoUnderground at LehighValleyUnderground.com
- 7. Headliner – $500/mo. ($5,000 annually) • Ad placement in six (6) Lehigh Valley Underground web articles per month • Social media recognition in Lehigh Valley Underground First Friday Concert Series-related posts (Facebook/Twitter/Instagram) • Individual “thank you” post on Lehigh Valley Underground social media pages (Facebook/Twitter/Instagram) • An onstage mention of your brand at the Lehigh Valley Underground First Friday Concert Series main stage SponsorshipPackages Opener – $250/mo. ($2,500 annually) • Ad placement in three (3) Lehigh Valley Underground web articles per month • Social media recognition in Lehigh Valley Underground First Friday Concert Series-related posts (Facebook/Twitter/Instagram) • An onstage mention of your brand at the Lehigh Valley Underground First Friday Concert Series main stage #GoUnderground at LehighValleyUnderground.com