1. Experience
PABST BREWING FIELD MARKETING REPRESENTATIVE;
*PABST BREWING; ST.LOUIS, MO (SEPTEMBER 2010 - JULY 2015)
Field marketing agent overseeing multiple brands for the Pabst Brewing family, covering
Missouri and Arkansas. Created ground up events and gave on site support at events
surrounding music, art, sports and culture. Responsible for finding and maintaining
sponsorships, events, programming and general marketing of product. Handled new distribution
and sales for bars, venues and retail locations. Managed all POS, features, team sports,
leagues and all other event activation for retail restaurants and bars. Managed all social media
accounts for Pabst Brewing in the local market.
PABST BLUE RIBBON FIELD MARKETING REPRESENTATIVE;
*BR ZOOM-X; ST. LOUIS, MO (SEPTEMBER 2009-SEPTEMBER 2010)
*BFG; ST. LOUIS, MO (AUGUST 2007-SEPTEMBER 2009)
Grass roots and street level marketing representing Pabst Blue Ribbon beer. Responsible for
events, promotions, sponsorships, and on premise sampling. Built and gave on site support
during the events dealing with music, art, alternative sports and charitable fundraisers. In charge
of all reporting, budgets and merchandise needed. Managed the Facebook page for PBR in the
local market. Grew the focus from the top 25 accounts to a core of 50 top accounts. Increased
coverage from the St. Louis area to the entire state of Missouri.
SHIFT LEADER; DEWEY’S PIZZA, ST. LOUIS, MO (MARCH 2005 - AUGUST 2007)
SELF EMPLOYED; SCREEN PRINTING, ST. LOUIS, MO (AUGUST 2002 - MARCH 2005)
Education& Skills
Missouri State University B.S. Recreation and Leisure Studies 1996
Proficient in Microsoft Office, Adobe Photoshop
Managed social media platforms: Twitter , Instagram , Facebook
Highlights
Proven history of building relationships throughout many different communities. Relentless effort
and passion has influenced cultures and lifestyle in the St. Louis market.
Started a working relationship with pro level events such as; Brostock- Wake Boarding
Invitational at Lake of the Ozarks in Missouri, Sturgis Motorcycle Rally in South Dakota and
Bikes Blues and BBQ Festival in Arkansas.
David Aholt
314-660-6074 aholt.david@gmail.com 4449 Wallace St. St. Louis, MO 63116
2. Managed successful marketing activation against the worlds largest brewery; growing market
share in the area and increasing volume and dollars for the brands represented.