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Young Marketers Elite 3 Individual Graduation Case - Le Hong Phong


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Young Marketers Elite 3 Individual Graduation Case - Le Hong Phong

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Young Marketers Elite 3 Individual Graduation Case - Le Hong Phong

  1. 1. YOUNG MARKETERS ELITE PROGRAM – SEASON 3 Individual Graduation Case Lê Hồng Phong
  2. 2. CSD - Category Carbonated Soft Drink (CSD) are tend to decrease while packaged water tends to increase. According to report BMI, the growth rate (CSD) will continue reduced 7% (2017) Brand R2B & Root strength Insight Essence Pepsi Taste I want to live young now Live young Mirinda Bold fun eabler for teen I want to laugh out loud Bond fun Mountain Dew The original Instigator I want to be myself Daring Competitor Review
  3. 3. According to a Nielsen Online survey, the results showed that after worries about the unrest as the economy. Health is next concerns of consumers.
  4. 4. BRAND TRUTH CONSUMER TRUTHCATEGORY TRUTH DRIVER • Relieve thirst • Refreshing feeling BARRIER • Not good for health • Vitamin C relieve thirst and your body is alwayls healthy and cheerfull spirit Target :Young adults 18-25, busy of work, Live working in the manner of young people, but are still interested in their health
  5. 5. CSD Ready-to-drink Tea This is the perfect time to reposition in this context. When soft -drink in general and in particular CSD are facing problems not good for health
  6. 6. WHOM DIFFERENT BYWHAT Một loại thức uống giải khát tốt cho sức khỏe tạo cho bạn một tinh thần vui tươi để bắt đầu một ngày mới đầy năng động Target: Male, Female 18-35. Những người trẻ năng động, nhưng cũng bắt đầu quan tâm đến sức khỏe của mình Ingredients contains a lot of Vitamin C RTB Technology from Japan
  7. 7. PRODUCT PACKAGING PRICE 6Ps PROPOSITION PLACE PROMOTION 9.500 VND/ bottle MT & GT Living the young way but still good for health Fresh & Healthy
  8. 8. Shining from inside ACTIVATION PLATFORM COMMUNICATION BIG IDEA BRAND BIG IDEA Be more healthy ,Achieve more The last minute
  9. 9. Thank you.