1. RESEARCH METHODOLOGY Aitbar A. Khan 201010 Rahul Deotale 201031 DevdeepGuha 201032 MayurKulkarni 201041 Aashruti Jain 201048 Akruti Jain 201049 KarishmaKajekar 201052

2. RESEARCH ON FMCG PRODUCT - SHAMPOO Sample Size : 100 Research Problem : New product launch Research method : Primary Research (questionnaire)

3. Currently using Dove 2. Sunsilk 3. Head and shoulders 4. L'Oreal/clinic plus 5. Pantene

4. Ratings On The Basis Of Company Preference

5. Openness to change 63% of the consumers are open to shift brands and are the target consumers