These slides are made under the guidance of Prof. Sameer Mathur, IIM Lucknow.

1. Marketing Plan for a
new Android App
HEALER AYURVEDA

2. EXECUTIVE
SUMMARY

3. SUMMARY
The main aim is to spread the
knowledge of Ayurveda and deliver
the natural medicines free from
synthetic chemicals to the customer.
To spread awareness regarding the
harmful effects of routine
medicines.

4. MOTIVATION
Prescription drugs can save lives, but they can also
come with unwanted side effects. It's important to
remember that not all drugs are safe.
Each year, about 4.5 million Americans visit their
doctor’s office or the emergency room because of
adverse prescription drug side effects.
A startling 2 million other patients who are already
hospitalized suffer the ill effects of prescription
medications annually.

5. ALTERNATIVE
The best alternative to the
contemporary medicine is the
ancient Indian Ayurvedic medicine
which is totally synthetic chemical
free and plant based.
Ayurveda provides us the
knowledge to cure many of the
present health issues.

6. SITUATIONAL
ANALYSIS

7. COMPANY OVERVIEW
“Healer Ayurveda” is
an app which allows you
to order Ayurvedic
Medicines online and
the best quality
medicines are delivered
to you at your doorstep

8. MARKET OVERVIEW
Potential Customers:
Any person who cares about his
health.
Any person who bothers about
the medicine he is using.

9. OPPORTUNITIES
Synthetic chemical free medicine with almost no side-
effects
Cheaper than routine medicine
Environment Friendly
Growing awareness in Indian Market

10. THREATS
Slow Healing
Lack of proper awareness in the Global Market
Competition in the market

11. GOAL

12. FOCUS AND PERFORMANCE BENCHMARKS
The aim is to provide safe medicines
of high quality to as many people
around the world as possible
Target Installs in the first year:
1000 to 2000
Target Orders in the first year:
1000 to 1500

13. STRATEGY

14. HOW DOES THE APP WORK?
The leading Ayurvedic Medicine
producers in India will be made the
franchisees to supply the medicines of
best quality demanded by the consumer.
Once the medicine is produced and
tested for quality, our sales team
collects and delivers the medicine at the
door step of the customers around the
world at the earliest possible time.

15. TARGET CUSTOMERS
People from all the categories
who faced the adverse effects
of routine medicine
People who are interested in
natural medication
Environmentalists

16. COLLABORATORS AND COMPANY
The Collaborators include the franchisee producers
who supply quality medicines to the company
The Company consists of a Testing Unit to test the
products produced by franchisees, an Expert Team to
direct the consumers on how to use the medicines and
interact with the consumers and a sales team to
deliver the products to the consumers at the earliest
possible time.

17. COMPETITORS
And many more…….

18. VALUE PROPOSITION
Consumer Value: Improving the health through
chemical free natural products.
Collaborator Value: Brand Value increases as their
consumer outreach increases.
Company Value: Positive work environment, growth
potential, spirit of service to the society.

19. TACTICS

20. FREEMIUM MODEL
Free Version:
Various medicines available.
Home remedies for common health
problems.
General information about
nutrition and balanced diet .
Premium Version:
Expert guidance on the way to
use the medicine.
Interaction with the customers
who are facing or previously
faced the similar problem.
Interaction with Expert team.

21. POINTS OF PARITY:
Display of the various medicines
available.
Home remedies for common ailments.
Display of the importance of various
herbs.
General information about nutrition
and balanced diet.

22. POINTS OF DIFFERENCE:
Partnering with leading franchisees in
India
Thorough testing ensures best quality
medicine.
Experts give directions about the step by
step usage of the purchased medicine
Social Interaction Platform to interact
with other customers and experts.

23. BRAND
NAME: Healer Ayurveda
SLOGAN: “We care for your health”
LOGO: Represents Quality
Products made in
Traditional Methods

24. INCENTIVES
Customers: Price reductions for the consumers who purchase
regularly. Special price reductions on famous medicines.
Collaborators: Preference will be given to a franchisee with
good consumer review when a consumer places an order.
Company Personnel: Special bonuses to sales team for
quick delivery.

25. COMMUNICATION
Company Website
Social Media
Google Ads
E-mails
Print Media

26. DISTRIBUTION OF APP

28. Consumer places an
order
Order is directed to
the franchisee
Franchisee produces
the required medicine
Medicine is
thoroughly tested
Delivery of medicine
to the consumer
Collectionofmedicine
fromthefranchisee
Directions to use the
medicine by experts
BUSINESS PROCESSES

29. SCHEDULE
Market Research - 6 months
Crafting Market Positioning - 1 month
Setting up Strategic Business Unit - 3 months
Partnering with Franchisees - 3 months
Setting Product Strategy - 2 weeks
Designing Communication Channels - 2 weeks
Designing Distribution Channels - 3 months

30. DISCLAIMER
Created by S Ashish Reddy, IIT Hyderabad, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.