Final presentation on Lush Cosmetics' digital strategy.

1. Lush Fresh
Handmade
Cosmetics
Ashley Smith
ADV 420 Final
Presentation

2. Lush Cosmetics
Founded in 1995 in Poole, United Kingdom
Values:
Fighting animal testing
Fresh cosmetics
Ethical buying
100% vegetarian
Handmade
Naked packaging

3. Goals and Objectives
Increase...
Followers on social media accounts
Conversion rates from promotional emails to purchases
Number of subscribers to newsletter
Reach and usage of online advertisements, specifically social media related
Conversation about environmentally conscious topics

4. Target Audience
Working individual aged between 18-45
Used to be specifically women, but broadened to men when they premiered their men’s line

5. Social Media
1,169,947
likes
324K
followers
227,842
subscribers
3.7M
followers

6. Website
Generate sales as well as raises awareness
Follows standard website conventions

7. Online Advertising
Search engine marketing
Social media advertising
Instagram
Facebook
YouTube

8. Inbound Marketing
Content marketing strategies
Personalized email list
Suggested products
Content offer ideas
Popular products PDF
Product cheat sheet
Ultimate guides
Kits

9. Mobile
Products Stories Social Shops

10. Key Performance Indicators
Analytics
People and societal related metrics
Social media engagement
Social media
Follows
Interactions
Shares
Emails