John Ellett, nFusion

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John Ellett, nFusion

  1. 1. OVERWHELMING COMPLEXITY? OR UNPRECEDENTED OPPORTUNITY?
  2. 2. CUSTOMERS ARE DIGITALLY ENABLED AND SOCIALLY CONNECTED.
  3. 3. THEIR DECISION JOURNEYS HAVE SHIFTED.
  4. 4. TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS BRAND IDEA PAID EARNED BRAND EXPERIENCES PAID EARNED OWNED OWNED
  5. 5. stories.sandisk.com
  6. 6. THE CMO MANIFESTO By: John Ellett, CEO, nFusion
  7. 7. I’M NOT HERE TO MAINTAIN THE STATUS QUO BUT TO BE A LEADER OF POSITIVE CHANGE FOR MY ORGANIZATION.
  8. 8. CHANGE AGENT
  9. 9. WE CAN DO ANYTHING, BUT WE CAN’T DO EVERYTHING, SO WE MUST BE FOCUSED AND INTENTIONAL IF WE ARE TO BE GREAT.
  10. 10. PURPOSEFUL
  11. 11. MY EARS WILL BE OPEN, MY HAND EXTENDED AND MY MIND ACTIVE. TRUST WILL BE BUILT ONE RELATIONSHIP AT A TIME. AND WE WILL SUCCEED TOGETHER.
  12. 12. COLLABORATIVE
  13. 13. I WILL BRING FOCUS WHERE THERE IS AMBIGUITY, CLARITY WHERE THERE IS CONFUSION AND INSPIRATION WHERE THERE IS DOUBT.
  14. 14. BOTH-BRAINED
  15. 15. WE WILL EMBRACE FEEDBACK, STAY ATTUNED TO MARKET DYNAMICS, LEARN WHAT WORKS AND OPTIMIZE ACCORDINGLY.
  16. 16. ACCOUNTABLE
  17. 17. BY REMAINING RESILIENT, RESPONSIBLE AND RELENTLESS, WE WILL PROVE THE SKEPTICS WRONG AND EXECUTE BRILLIANTLY IN SPITE OF THE CHALLENGES WE ENCOUNTER.
  18. 18. COURAGEOUS
  19. 19. jellett@nfusion.com blogs.forbes.com/johnellett/ johnfellett @jellett THANK YOU
  20. 20. ABOUT NFUSION
  21. 21. Partner with MARKETING CHANGE AGENTS to do remarkable things in an ever-changing digital world.
  22. 22. INITIATIVES BRAND Revitalization DIGITAL Transformation SALES Acceleration
  23. 23. CUSTOMER ENGAGEMENT FRAMEWORK IN-CHANNEL Promotional Displays Partner Enablement Tools Digital POS BRAND.COM Social.com/Brand Landing Pages Engagement Content Multi-device PAID Display Advertising Mobile Advertising Traditional Advertising Paid Search Paid Social OWNED Organic Search Content Marketing Email EARNED Social Platforms Product Review Sites Bloggers /Vloggers Forums MA/CRM SYSTEMS INSIGHTS AND STRATEGY NURTURE PROGRAMS SALES SALES ENABLEMENT TOOLS
  24. 24. ® ® B2B Technology Consumer Electronics Durables Financial Services Food and Beverage Healthcare Restaurant Retail Telecom CLIENTS

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