Thinking Outside the Box

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Thinking Outside the Box

  1. 1. The Social Media Movement
  2. 2. Agenda <ul><li>Reaching and working with the digital generation </li></ul><ul><li>Partnerships drive traffic </li></ul><ul><li>Get noticed and get engaged </li></ul><ul><li>Digital tools you still need </li></ul>
  3. 3. There is NO “power” of Social Media
  4. 4. There IS power in Relationships
  5. 5. Social Media can help you build stronger relationships with more people
  6. 6. Growth of digital campaigns…
  7. 7. Political spending on digital advertising
  8. 8. Comparatively…
  9. 9. The digital generation “Y”
  10. 10. As of 2010 – 100 MILLION Strong
  11. 11. Tips for engaging Gen Y <ul><li>Embrace EVERYTHING green </li></ul><ul><li>Encourage small giving </li></ul><ul><li>Host events specifically for Gen Y </li></ul><ul><li>Reserve a seat at the planning table </li></ul><ul><li>Relate your cause to their future </li></ul><ul><li>Give quick and easy ways they can get involved </li></ul><ul><li>Connect on multiple channels </li></ul>
  12. 12. Average donations by Age
  13. 13. Partnerships drive traffic (we all need new friends)
  14. 14. Use the power of group buying
  15. 15. Make a Wish Perfect 10 Challenge 8,173 people ‘like’ this
  16. 16. Kohl’s for Kids
  17. 17. Getting Noticed Online
  18. 18. Go BIG or go home
  19. 19. How can you… <ul><li>Make them laugh </li></ul><ul><li>Make them angry </li></ul><ul><li>Amuse and Amaze </li></ul><ul><li>Make them feel like they belong </li></ul>
  20. 20. Give a simple and clear call to action Join my Club
  21. 21. Make it easy to register
  22. 22. Digital tools for your back pocket…
  23. 23. Tag Everything
  24. 24. Google Bomb
  25. 25. Effective Email <ul><li>Already believe in your cause </li></ul><ul><li>Drive people to specific action </li></ul><ul><ul><li>Attend an event </li></ul></ul><ul><ul><li>Invite a friend </li></ul></ul><ul><ul><li>Donate now </li></ul></ul><ul><ul><li>Share this email with </li></ul></ul>
  26. 26. Thank you! <ul><li>Cyndee Woolley </li></ul><ul><li>(239)571-3174 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.LinkedIn.com/in/CyndeeWoolley </li></ul><ul><li>www.facebook.com/CyndeeWoolley </li></ul><ul><li>http://Twitter.com/cmwooll </li></ul>

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