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Boost your lead generation with social media

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Find out how social media can be a tool to increase leads.

Published in: Marketing
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Boost your lead generation with social media

  1. 1. BOOSTYOUR LEAD GENERATION WITH SOCIAL MEDIA Visit Feed140.com to create a free account.
  2. 2. •Social media key component in a lead generation campaign. it needs to support your other marketing efforts (blogs, special offers, newsletters, dedicated landing pages, and the like). But even with its many platforms and versatility for inbound marketing, it remains just one piece of the puzzle, so don’t commit all of your resources to it. •If you cultivate a loyal following, use it to boost brand awareness and nurture other elements of your campaign.
  3. 3. Social Media is a Conversation, Not a Bullhorn • If your business has a social presence, it’s implicitly clear that you’re there to promote your products and your brand. It’s tempting to use the space to talk about new products and special offers to generate leads. But brands perform better on social media when they treat it as a conversation, not a one-sided sales pitch.
  4. 4. SelectYour Social Networks Judiciously • You don’t need to be present on every platform available or deal with the burden of adding a new one every month. Rather than spreading time and resources across a number of social networks, use the ones that make sense for your business or product. • If you’re a photographer or your product photographs well, Instagram is a no-brainer. If your business centers on B2B sales, your efforts should be focused on LinkedIn. Increase your presence on the networks where your target audience spends the most time.Whatever you do, make a plan first.
  5. 5. Monitor Results (Not Just “Likes”) • No matter how much strategic planning goes in to your social campaigns, you never know exactly how they’ll perform. Trial and error is an inevitable part of the process. But the metrics will tell you how they perform in real life. Learn to use the tracking tools provided by each platform to check the reach of your post and see who clicked through to your page.
  6. 6. ThankYou! Original Source: http://www.bizjournals.com/bizjournals/how-to/growth- strategies/2015/12/how-to-generate-leads-using-social- media.html?page=all Original Blog Post: http://feed140.com/boost-your-lead-generation-with-social-media/ Visit Feed140.com to create a free account.

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