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Sharing Social Intelligence across the Business


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Unleashing the power of social data and connecting it to all business functions can have a major impact on business success. Keeping social data contained, feeding only marketing-related areas can hold companies back and prevent them from maturing.

In this webinar we discussed:
- Use cases for social insights beyond the marketing department
- The most efficient ways of activating social insights
- The contribution of social to business success
- Social intelligence vs traditional research methods

Published in: Social Media
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Sharing Social Intelligence across the Business

  1. 1. 1 #brandwatchtips © 2016 Webinar/Sharing Social Intelligence Across the Business: Beyond marketing use cases for social insights Social Media & Market Research Great Lakes Educational Loan Services, Inc. @lizgross144 Dr. Liz Gross Director of Research Cornerstone Advisors @rshevlin Ron Shevlin Influencer Marketing Manager Brandwatch @RuxandraRux Ruxandra Mindruta
  2. 2. 2 #brandwatchtips © 2016 Coming Up • The contribution of social to business success • The most efficient ways of activating social insights • Use cases for social insights beyond the marketing department
  3. 3. 3 #brandwatchtips © 2016 Brandwatch.com3 Don’t be shy/ We’d love your participation • Ask questions in the session chat • Tweet about our discussion @brandwatch #brandwatchtips A download and recording of the webinar will be made available after the event
  4. 4. 4 #brandwatchtips © 2016 Brandwatch/ About Us Since 2007 we’ve been providing solutions for the world’s biggest brands and organizations looking to turn social data into insights, actions and valuable results. • 1200+ clients, including 1/3 of the Fortune 100 • Offices in 4 countries across the world. • 97% customer satisfaction • Top quality data from over 80 million websites, forums, blogs and social networks • Social Listening in 44 languages
  5. 5. 5 #brandwatchtips © 2016© 2016 Introductions
  6. 6. 6 #brandwatchtips © 2016 Dr. Liz Gross @LizGross144 • Manages the social media and market research programs at Great Lakes, a higher education company that services over 8 million student loans. • Member of the faculty at Higher Ed Experts, an online school for higher education professionals to hone their skills in digital marketing.
  7. 7. 7 #brandwatchtips © 2016 Dr. Liz Gross @LizGross144 • Contributor to the professional conversation about social intelligence with conference presentations at the Social Media Strategies Summit, American Marketing Association Higher Education Symposium, and the CASE Social Media & Community Conference. • Co-authored a chapter entitled Student Engagement Through Digital Data that appeared in the September 2016 monograph Engaging the Digital Generation, and published Make Metrics Matter: Translating Social Media Analytics for Executives in the 2016 Direct Marketing Analytics Journal.
  8. 8. 8 #brandwatchtips © 2016 Ron Shevlin @rshevlin • Has been a management consultant for more than 25 years, working with the leading financial services, consumer products, retail and manufacturing firms in the world • Prior to joining Cornerstone Advisors as director of research, Ron was a senior analyst at Aite Group, vice president at Epsilon and VP and principal analyst at Forrester, heading up the research efforts on customer loyalty, profitability and consumer channel use • Recently ranked #2 on Bank Innovation’s list of 30 Innovators to watch
  9. 9. 9 #brandwatchtips © 2016© 2016 Discussion
  10. 10. 10 #brandwatchtips © 2016 Question 1: To what extent can social contribute to business success?
  11. 11. 11 #brandwatchtips © 2016 Question 2: What benefits do you see in getting social into the market research mix?
  12. 12. 12 #brandwatchtips © 2016 Question 3: How is social intelligence changing the market research industry?
  13. 13. 13 #brandwatchtips © 2016 Question 4: The influence of customers has shifted the flow of power. How can businesses make this shift work to their advantage?
  14. 14. 14 #brandwatchtips © 2016 Question 5: Is customer empowerment a threat or an opportunity for brands?
  15. 15. 15 #brandwatchtips © 2016 Question 6: Some departments are more comfortable with social data than others. What are the best ways to overcome this challenge?
  16. 16. 16 #brandwatchtips © 2016 Question 7: Are there any recent examples of brands using the voice of the customer to improve their services?
  17. 17. 17 #brandwatchtips © 2016 Question 8: What advice would you give to businesses struggling to place customers at the heart of their business?
  18. 18. 18 #brandwatchtips © 2016 Question 9: What are the most efficient ways of activating social insights?
  19. 19. 19 #brandwatchtips © 2016 Question 10: What are the challenges of implementing VOC programs?
  20. 20. 20 #brandwatchtips © 2016 Question 11: Do you have any examples of how social insights can be used beyond the marketing department?
  21. 21. 21 #brandwatchtips © 2016© 2016 Q&A
  22. 22. 22 #brandwatchtips © 2016 Find more content here: @brandwatch